SAN ANTONIO, Nov. 12, 2007 (PRIME NEWSWIRE) -- Sweet Success Enterprises' (OTCBB:SWTS) flagship product, GlucaSafe(tm) which supports healthy glucose levels, had a sellout at 30% of the initial 45 drug outlets and successful sell through throughout the chain. This past weekend, the mailer was replicated and sent to an additional 280,000 of the chain's diabetic customer database.
This mailer is the first part of an extensive marketing campaign that aimed at the chain's database of diabetic customers. "By the time we finish this mailer campaign that was developed by the chain's marketing group we should have a solid base of the chain's diabetic profiled customers," said Bill Gallagher, Sweet Success CEO. "We have never seen such an unusual opportunity to market directly to the target users of a product and not the general population. Other marketing tools that will be utilized in this marketing environment include samplings at all stores, onsite videos, web site videos, health fairs and chain gas station screens."
Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.
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