ELK GROVE, Calif., Nov. 16, 2007 (PRIME NEWSWIRE) -- Jeff Lagges, President of ALLDATA LLC, has announced the rebranding of ALLDATA's product line. "With sales growth and technology driving product innovations and shared functionality, it is time to consolidate our brands under the ALLDATA umbrella," says Lagges. "We have tremendous equity in the ALLDATA name, and it makes sense to promote the 'ALLDATA quality' we build into every product."
ALLDATA's rebranded suite of products includes all the necessary information, management and marketing tools that professional automotive repair shops need most:
* ALLDATA Repair - Auto manufacturers' diagnostic and repair information for repair professionals and vehicle owners * ALLDATA Manage - A strategic Shop Management Solution, available in "Basic" and "Elite" versions * ALLDATA Market - An online Customer Relations tool to drive business and build customer loyalty * ALLDATA Collision - Factory-correct repair information for the collision professional
New logos unify the look of each product. Marketing materials will start using the new names immediately, while the products themselves will reflect the new branding as they are updated.
About AutoZone's ALLDATA
ALLDATA is the leading provider of automotive repair information and solutions to the Professional Automotive Service Industry. Professional automotive repair shops across North America depend on ALLDATA for their automotive repair information needs, and purchase AutoZone(r) parts from more than 2,000 AutoZone Commercial program locations.
The ALLDATA(r) Repair(sm) subscription, available online and on DVD, provides comprehensive, factory-correct repair information. Also available are: ALLDATA(r) Manage(sm) strategic shop management system; ALLDATA(r) Market(sm) web-based shop marketing tools to bring in new and repeat business; ALLDATA(r) Collision(sm) the only comprehensive source of OEM collision information, delivering factory-correct, unedited and regularly updated information for structural repairs and more; and the AutoZone Aftermarket Parts(sm) catalog and AZ PartsConnect(sm) program for aftermarket parts estimating and electronic ordering. ALLDATA(r) DIY provides consumers with repair articles, factory technical service bulletins, and illustrations for a specific vehicle, along with a link to ALLDATA-approved repair shops. Visit www.alldata.com for more information.
About AutoZone
As of August 25, 2007, AutoZone sells auto and light truck parts, chemicals and accessories through more than 4,000 AutoZone stores in the United States, Puerto Rico, and Mexico. AutoZone also sells the ALLDATA brand automotive diagnostic and repair software. On the web, AutoZone sells diagnostic and repair information and auto and light truck parts through www.autozone.com.