OMX Nordic Exchange Copenhagen Announcement no. 29/2007 Reporting of management's and their related parties'transactions in Maconomy-shares and linked securities. Copenhagen, 16 November 2007. According to section 28a of the Danish Securities Trading Act, Maconomy A/S must report information about management's and their related parties' transactions in Maconomy-shares and linked securities. According to a share transaction report from the insider shareholder set out below we hereby report the following: -------------------------------------------------------------------------------- | Name | Reason | Nature of | Trading | Number of | Market | | | | transaction | date | shares | price, DKK | -------------------------------------------------------------------------------- | Putega A/S | Related | Sale of | 13 | 24,500 | 542,150 | | | party to | shares | November | | | | | Management | | 2007 | | | -------------------------------------------------------------------------------- The transaction took place at OMX Nordic Exchange Copenhagen, where shares of Maconomy A/S are listed with the securities ID code DK0010274174. Ulrik Christensen CFO Further information: Diana Grimberg Investor Relations Manager Phone +45 35 27 23 88 E-mail: ir@maconomy.com This announcement has been prepared in Danish and English. The Danish version is to be considered the original version for official purposes and in case of any discrepancies between the two versions, the Danish version shall prevail.