SHENZHEN, China, Nov. 18, 2007 (PRIME NEWSWIRE) -- Entropic Communications, Inc., a leading provider of systems solutions to enable connected home entertainment, today announced plans to further expand the company's worldwide sales, research and development (R&D) and applications support capabilities by establishing an office in the People's Republic of China (PRC). Driven by the burgeoning needs associated with the region's rapidly emerging multimedia digital entertainment market, Entropic's new Shenzhen office will provide world-class customer service, product development and R&D capabilities to serve the company's growing customer base in China.
Local Solutions, Global Commitment
Entropic is very focused on delivering technology solutions for the Asian market and already has a corporate presence in Hong Kong and Taiwan. The need for advanced and cost effective connected home entertainment and communication solutions in China is demonstrated by the increasing prevalence of broadband, digital TV and digitized entertainment. According to MII (China's Ministry of Information Industry), China had more than 50 million broadband subscribers at the end of 2006 and this number is expected to rise to more than 100 million by 2010. At that rate, China will become the world's biggest broadband market.
Entropic's new office in Shenzhen will position the company to better address the needs of the Chinese market and better enable Entropic's engineers to conduct ongoing R&D, new product design and orchestrate development initiatives to solve regional-specific technical issues. The cable digital TV (DTV) market across China has made significant progress as a result of the national initiative to switch from analog to digital. IMS-Research predicts that the number of digital TV households in China will grow from 51 million in 2006 to over 161 million by 2010. Having a local office in the PRC allows Entropic to offer in-country, native language support for local customers and partners, resulting in shorter response-times and faster resolution rates.
"At Entropic, we are committed to delivering global solutions for connected home entertainment. Conducting applications support and R&D activities in close proximity to our partners and customers is part of our corporate strategy to guarantee that our customers get the technology they need, when they need it," commented Patrick Henry, Chief Executive Officer of Entropic Communications. "By establishing a local presence in China, Entropic is demonstrating our dedication to the long-term product development and application support for our partners and customers worldwide."
Entropic Shenzhen
Entropic's Shenzhen office celebrates its opening today. The office is in close proximity to leading OEM/ODM customers and service provider partners.
Entropic Communications (Shenzhen) Co., Limited RM1401, Zhuoyue Building Fuhua Rd1, Central Zone, Futian District Shenzhen, China Phone: (86) 0755 8287 9092 Fax: (86) 0755 8287 9096 Entropic Communications Hong Kong Limited Unit 313-315, 3rd Floor, Building One Science Park, East Avenue, Hong Kong Science Park Shatin, New Territories, Hong Kong Phone: 852 260 74114 Fax: 852 260 74178
About Entropic Communications
Entropic Communications, Inc. is a leading fabless semiconductor company that designs, develops and markets systems solutions to enable connected home entertainment. The company's technologies significantly change the way high-definition television-quality video and other multimedia content such as movies, music, games and photos are brought into and delivered throughout the home.
The Entropic Communications logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4255