BOSTON, Nov. 19, 2007 (PRIME NEWSWIRE) -- The Christian Science Monitor, an award-winning international news organization based in Boston, has published its annual philanthropy guide in its print and online editions. For more than 10 years, the Monitor's Annual Guide to Giving has aimed to help Americans make informed choices as they consider their charitable giving options during the holiday season and throughout the year.
This year the guide includes a detailed, interactive chart listing the 50 largest charities in the U.S. ranked by income and the percentage of that income spent on charitable programs (go to http://www.csmonitor.com/2007/1119/p13s01-wmgn.html and click on the link labeled "The 50 Largest US Charities"). The chart also includes ratings from American Institute of Philanthropy, Wise Giving Alliance, and Charity Navigator, watch dog agencies that monitor charities.
This year's Monitor Guide to Giving also includes three feature stories that explore trends in philanthropy. One story examines why two-thirds of Americans give to charities in their lifetimes while only eight percent do so in their wills (see http://www.csmonitor.com/2007/1119/p13s03-wmgn.html). The second story asks if charitable giving actually benefits the neediest people in society (see http://www.csmonitor.com/2007/1119/p13s01-wmgn.html). The third story looks at the effectiveness of "freemiums" - those unsolicited gifts that charitable organizations use to entice recipients to make a donation (see http://www.csmonitor.com/2007/1119/p13s02-wmgn.html).
"Given the Monitor's long-time mission of public service, it's natural for the Monitor to develop a special section each year on charitable giving," says Monitor Editor Richard Bergenheim.
The Monday edition of the Monitor also includes an eight page advertising supplement from Save the Children. "In addition to a number of returning advertisers, we are pleased to welcome Save the Children to those organizations that have found the Monitor's Annual Guide to Giving to be effective in getting their message in front of a caring and generous audience," says Monitor Advertising Director Bob Hanna.
As part of a new advertising relationship with the Monitor, Save the Children will run additional print and online ads in the Monitor during the coming weeks.
About the Monitor
The Christian Science Monitor is a Pulitzer Prize-winning, international daily newspaper published Monday through Friday. Founded in 1908 by Mary Baker Eddy, it's now also a multimedia website (see http://www.csmonitor.com/), an e-mail edition, a personal digital assistant (PDA) edition, and a downloadable PDF of the print version. To subscribe, go to http://www.csmonitor.com/aboutus/p_subscribe.html.
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