Marimekko Corporation and H & M Hennes & Mauritz AB have today signed a license
agreement whereby Marimekko licenses some of its popular patterns from the
1950s, 1960s and 1970s to H&M's summer collection 2008. The impressive
collection of around 50 products will be sold in H&M stores in 28 countries.
“Our design team has long admired Marimekko´s vivid patterns and colours. When
our designers came up with the idea of creating a collection with Marimekko
patterns, it felt very natural and timely. The summer collection 2008 will be
joyfully fresh like a vitamin injection,” states H&M´s head of design Margareta
van den Bosch.
“H&M is one of the trendiest and most successful fashion houses in the world. I
see a great value in our co-operation. I believe that it will enhance
Marimekko's international recognition among young and fashion-conscious
consumers,” says Kirsti Paakkanen, President of Marimekko.
In addition to increased international visibility, licensing co-operation with
H&M will generate substantial non-recurring royalty earnings to Marimekko during
the second quarter of 2008.
MARIMEKKO CORPORATION
Group Communications
Marja Korkeela
Tel. +358 9 758 7238
Fax: +358 9 759 1676
E-mail: marja.korkeela@marimekko.fi
For additional information, please contact:
Marimekko Corporation:
Kirsti Paakkanen, President, tel. +358 9 758 71
Päivi Lonka, Export Director, tel. +358 9 758 7430, paivi.lonka@marimekko.fi
Thomas Ekström, CFO, tel. +358 9 758 7261,
thomas.ekstrom@marimekko.fi
Kirsi Räikkönen, Director, Marketing and Development,
tel. +358 9 758 7230, kirsi.raikkonen@marimekko.fi
H & M Hennes & Mauritz AB:
Kristina Stenvinkel, Communications Manager, tel. +46 8 796 3908,
kristina.stenvinkel@hm.com
Annacarin Björne, Press Officer, tel. +46 8 796 3908, annacarin.bjorne@hm.com
Distribution:
OMX Nordic Exchange Helsinki
Principal media
Marimekko's website, www.marimekko.com
Marimekko is a leading Finnish textile and clothing design company that was
established in 1951. The company designs, manufactures and markets high-quality
clothing, interior decoration textiles, bags and other accessories under the
Marimekko brand, both in Finland and abroad. In 2006, the company's net sales
amounted to EUR 71.4 million. Exports and income from international operations
accounted for 25% of the Group's net sales. Licensing has been part of
Marimekko's operations in Finland and abroad since the 1960s. The Group employs
about 400 people. The company's share is quoted on the OMX Nordic Exchange
Helsinki. For further information visit www.marimekko.com
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the OMX Nordic Exchange Stockholm. Today there are more than 1,500 H&M
stores in 28 countries. H&M has more than 60,000 employees and achieved sales
including VAT in 2006 of SEK 80,081 million. H&M has a wide product range that
is divided into a number of different concepts for women, men, teenagers,
children and cosmetics. The company's clothing collections are created by its
own designers, pattern makers and buyers. For further information visit
www.hm.com
