AMHERST, N.Y., Nov. 21, 2007 (PRIME NEWSWIRE) -- HealthSport, Inc. (OTCBB:HSPO) announces today that its thin-strip electrolyte replenishment sports product, Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com), will be distributed throughout Canada by KineMedics (www.KineMedics.com), a company focused on providing progressive and effective healthy solutions for sports teams and individuals.
KineMedics offers a comprehensive array of specialized services from custom fitted braces and foot orthotics, to complete biomechanical analyses and ergonomic assessments and distribution of products in all provinces of Canada. Founded in Ottawa in 1997, KineMedics started with one location specializing in professional sport medicine and ergonomic services and has grown to become the premier provider of sports products for all Canadian NHL teams as well as one of the main sponsors of the CATA (Canadian Athletic Trainers Association).
Gary Thomas, Vice President of Sales for Enlyten, Inc., states, "KineMedics becomes our first distributor in Canada, and we are excited about working with them to sell Enlyten SportStrips throughout all the provinces of Canada. The purchase demonstrates their belief that our product is not only for dedicated athletes, but will become part of the solution for healthy lifestyles of active people. SportStrips are in demand in Canada, as we have witnessed by the numerous requests by Canadian athletes at recent marathons in New York City and Chicago. Canadian runners and athletes will be happy to know that SportStrips are now available in Canada."
The Enlyten SportStrip has been gaining in popularity over the last year as pro, college, and elite athletes and trainers across many disciplines have begun to use the strips and to spread the word throughout the sports community about the performance benefits that they were experiencing. By simply being able to speed up the delivery of significantly higher levels of electrolytes through the soft tissue of the inner cheek (buccal mucosa), these athletes reported measurable improvements in performance and alertness through reduction of the adverse effects of dehydration. Consistent electrolyte replenishment allowed cells to properly rehydrate, and Enlyten's ability to bypass the inherent drawbacks of gastric absorption, especially as it applies to athletes fully engaged in high level physical activity, is a significant improvement in the delivery of electrolytes critical to proper muscle and nerve function.
About Enlyten SportStrips
Enlyten(tm) SportStrips(tm) (http://enlytenstrips.com) replace the electrolytes lost during vigorous workouts through a proprietary buccal mucosa delivery system, a mode of absorption through the soft tissue of the inner cheek known scientifically to be an extremely fast and efficient way to deliver drug actives into the bloodstream. By placing the thin strip between the cheek and gum, gastric absorption is bypassed speeding higher levels of electrolytes directly into the bloodstream. Not only does this dramatically improve hydration on a cellular level, but it also helps athletes to avoid problems associated with sports drinks like excessive fluid and sugar consumption. Absorption through the buccal mucosa bypasses the inherent drawbacks of gastric absorption, an Achilles heel for many athletes who struggle with fatigue, cramping and hydration issues. Recent tests have been conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael W. Krzyzewski Human Performance Laboratory ("K Lab") (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten SportStrips deliver meaningful amounts of electrolytes to the body in a safe, fast and effective manner.
About HealthSport, Inc.
HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible-film strip nutritional supplements and over-the-counter drugs. The Company owns two subsidiaries -- Enlyten, Inc. and InnoZen, Inc. Enlyten was created to market and distribute HealthSport's products. InnoZen (http://www.innozen.com) is the preeminent developer, formulator, and manufacturer of edible-film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible-film strip delivery technology is superior to any other competitive edible-film strip currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates into the development and manufacturing process of its edible-film strips.
Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.