M-real shows cartonboards that combine performance with

26/11/2007
Press release 26.11.2007

M-real Consumer Packaging is showing its range of cartonboards especially
designed for cigarette packaging at TABEXPO 2007. M-real's top quality boards
have been developed to meet the changing needs of consumers, combining
performance with sustainability. 

 “Packaging is today virtually the only medium that tobacco manufacturers can
use to communicate brand values and messages, so it is important that cigarette
cartons reflect this through high quality and ability to stay in shape,” says
Peter Karell, VP Cartonboards Business in M-real Consumer Packaging.  “And
high-quality cartons cannot be produced without high-quality boards,” he adds. 

M-real boards for the tobacco industry have good sensory properties, stiffness,
provide excellent printability and smooth runnability. The good runnability of
M-real boards mean that machines can be run at faster speeds, make-ready is
more fluent, there is no interruption, and less wastage from lost products and
cartons.  Productivity goes up in the converting processes - printing, die
cutting, glueing - and in packing, resulting in greater profitability. M-real
is also at the forefront in producing lightweighted boards that reduce the
total weight of packaging material required. 

With a worldwide technical team dedicated to the tobacco business, M-real
Consumer Packaging provides extra benefits to its customers through expertise
and know-how.  Its technical experts are not just trouble-shooters but also
true consultants. 

M-real will also demonstrate its commitment to sustainability, taking into
account equally the environment, people, and economics. All M-real mills hold
chain of custody certification from forest to product, and use either PEFC or
FSC certified wood. M-real continues to reduce emissions and energy consumption
in production. It has also developed a unique BCTMP pulp technology to utilise
its fibre resources more effectively. 

M-real boards for the tobacco industry are manufactured in three mills on four
board machines. The names Tako, Kyro and Äänekoski are associated with a long
tradition of excellence in the industry as well as the continuous development
of M-real's production methods and its products. 

NOTES TO EDITORS:

M-real products for cigarette packaging:

Tako CX                    200-230 gsm          M-real Tako Board, M-real
Äänekoski Board 

Tako CX White              200-225 gsm          M-real Tako Board, M-real
Äänekoski Board 

Tako CX Lite               200-230 gsm          M-real Tako Board, M-real
Äänekoski Board 

Tako CX Foil               215-225 gsm          M-real Tako Board

Avanta Ultra C             200-240 gsm          M-real Kyro

Carta Solida               185-235 gsm          M-real Äänekoski Board

Carta Integra              170-235 gsm          M-real Äänekoski Board

Link to photo:
http://databank.metsaliitto.com/metsaliitto/mreal.jsp?x=6045081&i=19521526523107
22360129961220113310121153 

M-real is one of Europe's leading paper and paperboard manufacturers. It offers
first-class solutions for consumer packaging and for the communications and
marketing sectors. The company's global sales network caters for the needs of
publishers, printing companies, paper merchants, offices, well-known consumer
goods manufacturers, and folding carton printers. 

M-real is a Metsäliitto Group Company listed on the OMX Helsinki Stock
Exchange. In 2006, the company's sales totalled EUR 5.6 billion. M-real employs
more than 13,000 people. 

For further information please contact: 

Terhi Kempe, Account Manager, M-real Consumer Packaging
Tel. +358 10 469 4584
Mobile +358 500 439 069
e-mail: terhi.kempe@m-real.com
M-real shows cartonboards that combine performance with sustainability in TABEXPO 2007
