§28a


OMX Nordic Exchange Copenhagen                                                  
Announcement no. 31/2007                                                        


              Reporting of management's and their related parties'              
             transactions in Maconomy-shares and linked securities.             


Copenhagen, 4 December 2007. According to section 28a of the Danish Securities  
Trading Act, Maconomy A/S must report information about management's and their  
related parties' transactions in Maconomy-shares and linked securities.         

According to a share transaction reports from the insider shareholders set out  
below we hereby report the following:                                           

--------------------------------------------------------------------------------
| Name       | Reason     | Nature of    | Trading   | Number of  | Market     |
|            |            | transaction  | date      | shares     | price, DKK |
--------------------------------------------------------------------------------
| Claus      | Board      | Purchase of  | 3         |   1,900    |   41,230   |
| Stenbæk    | member     | shares       | December  |            |            |
|            |            |              | 2007      |            |            |
--------------------------------------------------------------------------------
| Putega A/S | Related    | Sale of      | 3         |   12,000   |  258,800   |
|            | party to   | shares       | December  |            |            |
|            | Management |              | 2007      |            |            |
--------------------------------------------------------------------------------

The transactions took place at OMX Nordic Exchange Copenhagen, where shares of  
Maconomy A/S are listed with the securities ID code DK0010274174.               


Ulrik Christensen                                                               
CFO                                                                             


Further information:                                                            
Diana Grimberg                                                                  
Investor Relations Manager                                                      
Tlf. +45 35 27 23 88                                                            
E-mail: ir@maconomy.com                                                         

This announcement has been prepared in Danish and English. The Danish version is
to be considered the original version for official purposes and in case of any  
discrepancies between the two versions, the Danish version shall prevail.

Attachments

csx20071204ann31-uk.pdf