JetBlue Airways Announces Enhanced DIRECTV Programming Lineup

Thirty-Six Channel Lineup Now Includes Cartoon Network, CNN, TBS, TNT, ESPNU and the Big Ten Network


NEW YORK, Dec. 5, 2007 (PRIME NEWSWIRE) -- JetBlue Airways Corporation (Nasdaq:JBLU), the first major U.S. airline to provide free, live television and personal seatback screens on all aircraft, today announces exclusive enhancements to its DIRECTV(r) programming channel lineup that include the addition of four Turner Broadcasting System, Inc. (TBS, Inc.) channels and the Big Ten Network.

The new channel lineup, including Cartoon Network, CNN, TBS, TNT, from TBS, Inc. as well as ESPNU, is available to customers on all flights beginning this month. ESPNU features extensive college sports programming and exclusive live event coverage from more than 20 Division I conferences, and showcases NCAA championship coverage and sports from each of the three collegiate seasons, as well as encore presentations from ABC, ESPN, ESPN2, and ESPN Regional Television college sports programming.

"The new programming gives our customers more choice in their entertainment options, and keeps the JetBlue Experience always fresh and exciting," said Brett Muney, JetBlue's Manager of Product Development. "With the most live entertainment options in the skies today, award-winning customer service and the most legroom in coach, JetBlue makes the trip as enjoyable as the destination."

"We want JetBlue customers to have the best entertainment experience in the air and we believe the addition of these popular channels to the DIRECV lineup will provide that," said Toby Berlin, vice president, Programming Acquisitions, DIRECTV, Inc. "The new channels offer a good balance of family, sports and news programming that will engage, entertain and inform JetBlue customers."

In addition to these changes to the 36-channel lineup, JetBlue customers can also tune-in to exclusive bonus channels, including:


 * Ch 37: On Saturdays, JetBlue sports fans enjoy live, 24-hour
   coverage of premier European and international soccer and rugby
   matches from Setanta Sports North America.
 * Ch 38-40: On flights longer than two hours, JetBlue offers a
   rotating selection of pay-per-view options from FOX InFlight.
 * Ch 41: "Times On Air"(, a new in-flight video magazine of unique
   content from The New York Times' TimesTalks events -- its
   signature discussion series featuring journalists in conversation
   with today's newsmakers and cultural leaders.

JetBlue's full channel lineup includes:


 Ch 1:    ESPN                  Ch 20:  FX
 Ch 2:    ESPN 2                Ch 21:  SciFi
 Ch 3:    ESPNews               Ch 22:  A&E
 Ch 4:    ESPNU                 Ch 23:  History Channel
 Ch 5:    Big Ten Network       Ch 24:  National Geographic Channel
 Ch 6:    CBS                   Ch 25:  Discovery Channel   
 Ch 7:    NBC                   Ch 26:  TLC  
 Ch 8:    FOX                   Ch 27:  Food Network  
 Ch 9:    MSNBC/CNBC            Ch 28:  Travel Channel  
 Ch 10:   FOX News              Ch 29:  HGTV                               
 Ch 11:   CNN                   Ch 30:  Animal Planet   
 Ch 12:   BBC America           Ch 31:  Cartoon Network                    
 Ch 13:   Google Maps           Ch 32:  Nickelodeon/Nick at Nite           
 Ch 14:   The Weather Channel   Ch 33:  TV Land  
 Ch 15:   TBS                   Ch 34:  MTV                                
 Ch 16:   TNT                   Ch 35:  VH1 
 Ch 17:   Comedy Central        Ch 36:  VH1 Classic                        
 Ch 18:   USA                   Ch 37:  The 101 - DIRECTV's original       
 Ch 19:   Bravo                 entertainment channel

New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers the most legroom throughout coach (based on average fleet-wide seat pitch for U.S. airlines). JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 53 cities with up to 550 daily flights. New service to St. Maarten and Puerto Plata begins in January 2008. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.

JetBlue's 36 channels of DIRECTV(r) service are not available on flights outside the continental United States; however, where applicable, FOX InFlight(tm) is offered complimentary on these routes. FOX InFlight(tm) is a trademark of Twentieth Century Fox Film Corporation. JetBlue's in-flight entertainment is powered by LiveTV, a wholly owned subsidiary of JetBlue.

The JetBlue logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=795

This press release contains statements of a forward-looking nature which represent our management's beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions, and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors, including, without limitation, our extremely competitive industry; increases in fuel prices, maintenance costs and interest rates; our ability to implement our growth strategy, including the ability to operate reliably the EMBRAER 190 aircraft; our significant fixed obligations; our ability to attract and retain qualified personnel and maintain our culture as we grow; our reliance on high daily aircraft utilization; our dependence on the New York metropolitan market; our reliance on automated systems and technology; our being subject to potential unionization; our reliance on a limited number of suppliers; changes in or additional government regulation; changes in our industry due to other airlines' financial condition; and external geopolitical events and conditions. Further information concerning these and other factors is contained in the Company's Securities and Exchange Commission filings, including but not limited to, the Company's 2006 Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.



            

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