OMX Nordic Exchange Copenhagen A/S
Announcement no. 34/2007
Maconomy Strategy announcement
Roadmap for growth II: Maconomy goes for European leadership
Maconomy goes for European ERP leadership in the PSO market and sets two
financial goals for 2011: Total revenue of € 100m and an EBITDA margin of 15%.
Copenhagen, December 6, 2007. With almost two thirds of its 2006-2008 growth
plan successfully completed, Maconomy has built a solid platform for future
growth in the market for ERP to Professional Services Organisations (PSO).
Maconomy has gained market share in seven consecutive quarters, leading to a
strong position in North Western Europe. Maconomy aims in 2009-2011 to further
expand its presence in Europe in terms of product, service and distribution
capability, both organically and through acquisitions. Maconomy goes after
European ERP leadership in the PSO market where industry analysts expect double
digit growth rates - Maconomy expects to show annual growth rates above 30% in
2009-2011.
Goals
• €100m in revenues in 2011
• EBITDA margin of 15% in 2011
• Recognised among Top 5 ERP vendors by European PSO industry executives
Core elements of the growth plan: additional segments, additional markets and
new revenue sources
Maconomy will continue to deliver strong organic growth in the existing
geographies and segments. On top of this, Maconomy will use it's expertise it
has gained in supporting PSO's to:
1. Expand into adjacent Professional Services Industries such as legal,
engineering and design.
2. Establish presence in two additional large European geographies. The US base
remains important in order to be seen as a feasible partner to larger
internationally focused European companies.
3. Develop new revenue sources by selling complementary stand-alone products to
the installed customer base and target segments. The first example of this
strategy was launched in October - the Maconomy People Planner.
This announcement does not affect Maconomy's financial expectations for 2007.
Presentation
The new growth plan for 2009 - 2011 will be presented by CEO Hugo Dorph at an
investor meeting at Danske Bank today at 11am. The presentation from this
meeting will also be available at www.maconomy.com. When releasing the Annual
Report 2007 in March the strategy plans will be elaborated further.
Further information:
Hugo Dorph, CEO
Tel. 35 27 24 24
ir@maconomy.com
