The Employer Strategizes to Offer Free Music as an Incentive to Participating Job Seekers

The Employer Seeks Exponential Growth Through New Aggressive Marketing Strategy


PHOENIX, Dec. 10, 2007 (PRIME NEWSWIRE) -- The Employer, Inc. (Pink Sheets:EPLI), a virtual job listing company that provides unique, technology-enhanced recruitment, and job placement services, announced today that the Company's Virtual Employment Portal will be rewarding its jobseekers with free music.

With over two million employment opportunities listed daily, and in excess of 4 million unique job seekers using its system monthly, The Employer is pleased to announce that the Company is currently in negotiations with a hot online music concierge which could quadruple the sites monthly visitors.

"The rewards for the Employer are numerous. This aggressive strategy is designed to bring in exponential growth by potentially quadrupling the number of jobseekers that use our site, which accordingly provides us with the opportunity to promote these new substantial numbers to potential employers. This strategy could catapult our company from mere obscurity to boasting a position within the top 3 companies in the Employment Listing Industry over just the next 2 years," stated Sam Rodenberger, President of The Employer, Inc.

Research has established that the utilizing of music in their marketing campaigns, have been a proven effective strategy for many companies in successfully expanding their market coverage, such as Starbucks and Apple along with an impressive variety of other very well established U.S. companies.

About The Employer, Inc.: The Employer Inc. is a growing Revolutionary Virtual Employment Portal. The Company provides recruiting and job placement services in the professional, management, clerical, administrative, service and industrial markets. Poised for significant growth, The Employer strives to become an industry leader by basing their business model on optimizing the scope of services available to Job seekers and Employers. The Employer currently lists over 2 million job openings daily, refreshed every 24 hours. Additional to a comprehensive benefits package, the Company continues developing Strategic Alliances and Joint Venture Partnerships. These supplemental resources will enable the company to increase in profitability through various means, ultimately permitting the company to reach their purpose of providing a superior, cost effective, full service solution in the employment marketplace.

The Employer, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3119

Safe Harbor: Forward-looking statements in this release are made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the company's dependence upon third-party suppliers, intellectual property rights and other risks.



            

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