TORONTO, Dec. 12, 2007 (PRIME NEWSWIRE) -- My Screen Mobile, Inc. (Pink Sheets:MYSL) announced today that a patent application for its My Screen Mobile technology has been filed providing International Patent Pending Protection. This important milestone protects the Intellectual Property Rights of My Screen Mobile, its systems and device applications enables the company to position itself as a market innovator and leader in the mobile advertising space worldwide.
Gaining international protection of its Intellectual Property was a top priority for My Screen Mobile, as the global mobile marketing revolution is gaining momentum. Securing the technology and intellectual property rights against potential infringement was deemed mission critical. My Screen is now protected and has additional comfort in continuing ongoing discussions with both domestic and international carriers involving the integration of the mobile application at the point of sale and establishing joint relationships with their existing subscriber base.
My Screen Mobile is an innovative marketing and advertising tool within the mobile communication industry, establishing both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, sms and video (where carrier technology permits) upon termination of any incoming or outbound call.
My Screen is now strategically positioned to launch in any market globally. Advertisers wishing to participate should contact the advertising department at sales@myscreenmobile.com; users wishing to become part of the launch are invited to pre-register at www.myscreenmobile.com.
This press release contains "forward-looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended, and is subject to the safe harbors created thereby. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risk factors discussed in My Screen Mobile reports that will be on file with the U.S. Securities and Exchange Commission.