DELRAY BEACH, Fla., Dec. 13, 2007 (PRIME NEWSWIRE) -- L.A. Marketing Plans LLC, a wholly owned subsidiary of eBenefits Direct, Inc. (Pink Sheets:EBFD), announced recently that its exclusive RightHealth program has expanded its operation with a new call center facility located in Portland, Maine. This addition will allow RightHealth to reach a significant market of uninsured consumers.
"We are very pleased to be able to offer the RightHealth portfolio of products for distribution through this call center. RightHealth, a medical discount program, provides a helpful solution to individuals that do not qualify for or cannot afford major medical insurance. Through the association membership, individuals are provided access to medical discounts and additional defined insured benefits. The launch of this new facility will help expand and promote the RightHealth programs," said Rob Michaelson, President of L.A. Marketing Plans LLC.
RightHealth provides members a combination of discounts on healthcare costs, including physicians, dental and vision, and access to a variety of other valuable healthcare features, such as defined accident insurance coverage, including accident disability income and an emergency rescue plan, through membership in America's Health Care Consumer Association.
The RightHealth programs are available through Access Plans USA, Inc. (www.accessplansusa.com), a publicly traded company. Access Plans is a nationwide distributor of health insurance and non-insurance healthcare programs that provide access to affordable healthcare for the growing number of uninsured and/or underinsured in the United States. For more information on the RightHealth programs, please visit www.righthealthplan.com.
About eBenefits Direct, Inc.
eBenefits Direct, Inc. is a nationwide leader in the direct marketing and distribution of a wide range of health and life insurance products to individuals, families and groups and has revolutionized the way health and life insurance has historically been sold. eBenefits Direct, Inc.'s approach is through many mass distribution areas such as call centers, the internet and massive lead generation programs. eBenefits Direct, Inc. is a fast growing direct response marketing organization and technology company. By utilization of its many call centers across the country, it enables an individual to efficiently purchase health and life insurance as well as medical and discount service programs directly from their computer.
About L.A. Marketing Plans, LLC
L.A. Marketing Plans, LLC (LAMP) is a premier direct response marketing organization which markets and sells a vast array on non-insurance healthcare programs across the U.S. These programs are specifically designed to complement major medical insurance products or to provide substantial savings for those who cannot afford or qualify for traditional health insurance products. LAMP has developed key relationships with top call centers located throughout the country and the success in building this network of call centers helps the company focus on its primary objective of offering the best non-insurance healthcare options to the largest audience of potential customers. LAMP's success and unmatched rise in the industry is also premised on its innovation, product development, and the speed in which it can change and adapt its products to meet the ever-changing demands of the rapidly changing healthcare market. To get additional information about L.A Marketing Plans, LLC please visit: www.ebfdcorp.com/lamp.php