CHICAGO, Dec. 17, 2007 (PRIME NEWSWIRE) -- Analytic Innovations, a leading provider of data-driven marketing services, has promoted Jeffrey M. Gipson to president of the company. Gipson previously served as a vice president of analytic consulting.
As president, Gipson is responsible for managing day-to-day operations, including product innovation, client relations and employee development. Stuart Taylor, chief executive officer of The Taylor Group, which is the principal owner of Analytic Innovations, will continue in his role as chairman and chief executive officer of the company.
"Jeffrey Gipson has a rare blend of technological expertise and business acumen that has served Analytic Innovations for more than a decade," said Taylor. "He has an in-depth knowledge of the company, having played a vital role in different areas of the organization during his long tenure, and he has a thorough familiarity with all of our clients. As president, Jeffrey's skills will become even more valuable to our ongoing success."
"Being named president is both an honor and an exciting challenge," said Gipson. "My mission as president is to further enhance the company's growth as a leader and innovator in data analytics, as well as a place where talented people can advance their careers and pursue their entrepreneurial aspirations."
Since joining the company in 1994, Gipson has worked in a variety of capacities. In his most recent position, Gipson provided strategic and analytic consulting services to domestic and international clients across industries. Some of Gipson's recent projects have included a consulting engagement for a major financial institution in Asia, a segmentation project for a nonprofit organization focused on advocating for underprivileged children, and forecasting of Web traffic for a multi-channel retail client. Gipson also has served as vice president in charge of technology development and director of analytics.
"Jeffrey and I share a similar commitment to developing and sustaining an entrepreneurial environment where our people can maximize their creative energies," said Taylor. "To that end, he will continue to ensure that Analytic Innovations is a place where talented professionals have the ability and opportunity to determine their own destiny."
Gipson earned his bachelor's degrees in mathematics and computer science from Knox College, and is a member of the Association of Computing Machinery, American Statistical Association, and the Chicago Association of Direct Marketing. A native of Evanston, Ill., Gipson resides in suburban Chicago with his wife Keshia and their two children.
About Analytic Innovations, LLC
Analytic Innovations is an advanced analytics firm providing data-driven marketing solutions and consulting services delivered through four business lines: portfolio marketing, custom analytics, fraud risk analysis and AI Research, a business unit specializing in next-generation analytics. Founded in 1988, the company pioneered the evaluation of individual-level transaction data to uncover rich detail about customer behavior that clients use to solve complex business problems, improve their marketing ROI, expand customer relationships and increase profitability. More information can be found on the company's Web site, www.analyticinnovations.com.