H&M GROUP SALES DEVELOPMENT IN NOVEMBER


H&M GROUP SALES DEVELOPMENT IN NOVEMBER

In the month of November 2007, sales in local currencies including VAT increased
by 14 per cent compared to November previous year.

Sales increase per month in per cent excluding currency rate changes:

           2003/04 2004/05 2005/06 2006/07
December   11      13      14(4)   16(5)
January    14      5       15(5)   16(5)
February   13      6       11(2)   15(5)
March      7       20      0(-8)   29(17)
April      13      15      9(1)    21(8)
May        7       18      13(5)   10(-2)
June       15      18      9(1)    17(5)
July       14      12      11(2)   14(2)
August     15      17      15(5)   11(-1)
September  10      7       9(0)    25(12)
October    9       10      12(3)   15(3)
November   24      11      11(2)   14(1)
Whole year 12      13      11(2)   17(5)

The figure in parenthesis represents the sales development in comparable stores.
A store is comparable if it has been open and has had an unchanged sales area
for at least a financial year. H&M's financial year extends from 1 December to
30 November.

The number of stores amounted to 1,522 on 30 November 2007 versus
1,345 on 30 November 2006.

Sales development in the month of December will be published together with the
full year results on Thursday 31 January 2008  at 8.00 CET.

Rolf Eriksen, Managing Director

Contact person:

Nils Vinge, Head of Investor Relations  +46-8-796 5250

Press pictures and background information for editorial use can be down loaded
from www.hm.com 

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's
business concept is to offer fashion and quality at the best price. H&M is
quoted on the OMX Nordic Exchange Stockholm. Today there are around 1,500 H&M
stores in 28 countries. H&M has more than 60,000 employees and achieved sales
including VAT in 2006 of SEK 80,081 million. H&M has a wide product range that
is divided into a number of different concepts for women, men, teenagers,
children and cosmetics. The company's clothing collections are created by its
own designers, pattern makers and buyers. For further information visit
www.hm.com.

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