A strong finish of 2007 means that Boss Media reaches better profitability than expected

A strong finish of 2007 means that Boss Media reaches better profitability than
expected

In connection with the publication of Boss Media's half year report, the Board
and the Management Team announced that net sales in 2007 would end at the same
level as 2006 but that the operating margin was expected to be below 15 percent.
A strong development within several business areas during the last quarter means
that Boss Media's Board and Management Team now judge that the company will
reach a better result for 2007 than previously communicated.
The Poker and Interactive Gaming Terminals segments have steadily grown during
the second half of the year and both have exceeded expectations. Sales
development was weak during the first six months of 2007 but has, as measures
have been taken, gradually improved. Important to note is increased existing
customer activity.
To conclude, this means that the Board and the Management Team expect that net
sales for 2007 will be in line with that of 2006, despite the decrease in volume
that the company faced during the start of 2007, but that the operating margin
will reach between 16 - 17%.
The company intends to present their view of 2008 in connection with the
publication of the preliminary end of year result, which will be done earlier
and is intended to become public on Tuesday, January 22, 2008.

For further information, please contact: 
Michael Hallén, President and CEO, Boss Media AB (publ), telephone: +46 (0)708
13 33 13


Boss Media AB (publ) is one of the world's leading independent and total
suppliers of systems for digitally distributed gaming entertainment. Boss Media
develops gaming system solutions for such distribution channels as personal
computers/Internet, interactive gaming terminals and digital- TV. Licensees are
offered a customized gaming system, an integrated payment system and operator
related services. The Boss Media-share is listed on the OMX Nordic Exchange list
(Small Cap/IT). More information about Boss Media is available at
www.bossmedia.com