Scania praised for showcasing truck drivers

Scania praised for showcasing truck drivers

Scania has won the European Excellence Award 2007 in the Automotive and
Transport Category for drawing attention to the truck driving profession through
its Young European Truck Driver (YETD) competition. The awards are given to
companies that have carried out especially successful projects, campaigns and
other fruitful work in the communications field in Europe."It is fantastic that through Scania Young European Truck Driver 2007, we
persuaded 17,000 young drivers in Europe to dedicate themselves to the promotion
of safe and environmentally sound driving. Many people at Scania have
contributed to this success, both here in Södertälje and in our sales and
service organisation in the 27 countries where the competition took place,” says
Cecilia Edström, Scania's Senior Vice President Corporate Relations.

“What distinguishes our YETD project is that it involves and influences its main
target group - drivers. Print media, radio and television have been important
channels for conveying an image of the professional pride and proficiency
demonstrated by the participating drivers,” says Mikael Person, who is in charge
of Scania's driver competitions.

Nearly 17,000 drivers competed in Scania Young European Truck Driver 2007, which
took place with the endorsement of the European Commission and the International
Road Transport Union (IRU), and with Michelin and Shell as sponsors. Scania runs
similar competitions in Latin America, Africa and the Asia-Pacific region. A
total of more than 40,000 drivers around the world will have participated in the
latest competitions.

“Through the attention we attract, I hope that we will gradually influence
perceptions of the truck driving profession and will persuade more people to
join it. Drivers are essential to the development of hauliers' core business −
transport services. Efficient logistics is not just a matter of smart planning
and just-in-time deliveries but also requires highly capable drivers,” Ms
Edström says.

For further information, please contact:

- Cecilia Edström, Senior Vice President Corporate Relations, mobile phone
+46 70 588 35 57

- Mikael Person, Project Manager, mobile phone +46 70 570 75 78.

For more information about the award, see www.excellence-awards.eu


Scania is one of the world's leading manufacturers of trucks and buses for heavy
transport applications, and of industrial and marine engines. A growing
proportion of the company's operations consists of products and services in the
financial and service sectors, assuring Scania customers of cost-effective
transport solutions and maximum uptime. Employing 32,800 people, Scania operates
in about 100 countries. Research and development activities are concentrated in
Sweden, while production takes place in Europe and South America, with
facilities for global interchange of both components and complete vehicles. In
2006, invoiced sales totalled SEK 70.7 billion and the net income amounted to
SEK 5.9 billion. 


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