Professional Bull Riders, Inc. and VERSUS to Ring the NASDAQ Stock Market Opening Bell


ADVISORY, Jan. 2, 2008 (PRIME NEWSWIRE) --



 What:
 Randy Bernard, Chief Executive Officer of Professional Bull Riders,
 Inc.; Gavin Harvey, President, VERSUS; and Adriano Moraes, three-time
 PBR World Champion will preside over the opening bell to kick-off the
 VERSUS Invitational which takes place on January 4th, 5th, and 6th at
 Madison Square Garden.

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio

 When:
 Thursday, January 3, 2008 at 9:30 a.m. ET

 Contacts:
 Rachael Vollaro; 212.843.8046
 rvollaro@rubenstein.com

 NASDAQ MarketSite:
 Robert Madden; 646.441.5045
 Robert.Madden@NASDAQ.com

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on Galaxy 26 - uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Jolene Libretto at (646) 441-5220.

Radio Feed:

An audio transmission of the opening bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Waterfront fiber 1623 as well.

Webcast:

A live webcast of the NASDAQ Opening Bell will be available at: http://www.nasdaq.com/reference/marketsite_about.stm.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Professional Bull Riders, Inc.:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding(sm) Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

For additional information on the Professional Bull Riders, Inc., please visit www.pbrnow.com or call 719.242.2800.

About VERSUS:

VERSUS (VERSUS.com) celebrates real competition in all its forms. Now in more than 74 million homes, the network is the national cable home of the National Hockey League (NHL) and the Stanley Cup Playoffs as well as best-in-class events like The Tour de France, the America's Cup, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC), Professional Boxing, the Boston Marathon and Davis Cup. The network also offers collegiate sports from top conferences such as the Pac-10, Big 12 and Mountain West. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events that audiences can't find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (Nasdaq:CMCSA) (Nasdaq:CMCSK), is distributed via cable systems and satellite operators throughout the United States.