Sweet Success Restructures Its Board With Talented Wall Street Team


SAN ANTONIO, Jan. 4, 2008 (PRIME NEWSWIRE) -- Sweet Success Enterprises (OTCBB:SWTS), maker of revolutionary diabetes-friendly beverage GlucaSafe(tm), which supports healthy glucose levels, restructures its Board of Directors with a talented Wall Street Team.

On December 19, 2007, the Company stated in a press release their need to arrange the capital necessary to take GlucaSafe(tm) into a very efficient marketing campaign in the diabetic space. "We are convinced that the Company is now positioned with its new Board of Directors to launch an expanded marketing and advertising campaign to the U.S. diabetic sector for its revolutionary glucose control product, GlucaSafe(tm)," said William Gallagher, Sweet Success CEO.

Our former Board Members will remain on the Company's Advisory Board whose members include grocery industry leader, Jim Haworth formerly Chief Operating Officer of Wal-Mart and currently CEO of Lotus Supercenters of China plus Alicia Kriese an international marketing executive.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

The Sweet Success Enterprises, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3428

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.


            

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