Equity Media's RTN Adds Birmingham Affiliate


LITTLE ROCK, Ark., Jan. 7, 2008 (PRIME NEWSWIRE) -- Retro Television Network (RTN), which is owned and distributed by Equity Media Holdings Corporation (Nasdaq:EMDA), announced today that it will partner with Media General to launch RTN programming in Birmingham on a digital stream of WVTM NBC 13. The new affiliate, which is the 6th Media General station to sign with RTN, will launch in the first quarter of this year.

"NBC 13 HD is excited about the addition of RTN to our digital channel," said Gene Kirkconnell, Vice President and General Manager of WVTM. "RTN offers additional quality programming to Alabama viewers. The lineup is a nostalgic compliment to our NBC shows, local programming, weather, news and sports."

"RTN's 'Primetime All The Time' line-up is going to be on the air soon in the Birmingham market with continuous hits throughout the day, including Love, American Style, Get Smart and Happy Days," said Mark Dvornik, Executive Vice President of RTN. "Viewers in Birmingham can also watch iconic stars Michael Douglas in Streets of San Francisco, Telly Savalas in Kojak, Jack Lord in Hawaii 5-0 and Raymond Burr in both Perry Mason and Ironside."

RTN is a television network that provides each affiliate a customized feed with hit shows, in addition to local programming including news, weather and sports. RTN is specifically designed to go on a broadcast digital channel and provides local broadcasters with a way to get ratings and successfully monetize their digital spectrum.

About Equity Media Holdings Corporation

Equity Media Holdings Corporation (Nasdaq:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and Telefutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media's proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry. For more information, please visit www.EMDAholdings.com.



            

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