ELK GROVE, Calif., Jan. 7, 2008 (PRIME NEWSWIRE) -- For the fifth year in a row, ALLDATA has received the prestigious Readers' Choice Award from Babcox Publications. ALLDATA was chosen by the readers of Brake & Front End, Underhood Service and ImportCar magazines. This distinctive award acknowledges ALLDATA's outstanding advertising achievements and brand recognition in the automotive marketplace.
"Of the hundreds of advertisers who seek readers' attention, these companies are among the best," said Publisher Jeff Stankard. "They recognize that repair shop owners and managers consistently cite trade magazines as the leading source of product and technical information, and when you combine an effective advertising message with a market-specific magazine, you get a marketing program that delivers results."
"At ALLDATA, we focus intently on customer care and satisfaction; it is especially gratifying to see our efforts validated by this award. These publications are a vital link in our communications strategy," said Steve Gill, ALLDATA's VP of marketing.
Professional repair shop owners receiving Brake & Front End, Underhood Service and ImportCar magazines participated in the nationwide Babcox survey of advertising readership and advertising recall. In addition to the Babcox Reader's Choice Award, ALLDATA recently won the "Top 5 Tools Award" presented by TechShop magazine. This marks the third consecutive year that ALLDATA has received this coveted award.
About AutoZone's ALLDATA
ALLDATA, founded in 1986, is the leading provider of automotive repair information and solutions to the Professional Automotive Service Industry. Professional automotive repair shops across North America depend on ALLDATA for their automotive repair information needs, and purchase AutoZone(r) parts from more than 2,000 AutoZone Commercial program locations.
The ALLDATA(r) Repair(sm) subscription, available online and on DVD, provides comprehensive, factory-correct repair information. Also available are: ALLDATA Manage(sm) strategic shop management system; ALLDATA Market(sm) web-based shop marketing tools to bring in new and repeat business; ALLDATA Collision(sm), the only comprehensive source of OEM collision information, delivering factory-correct, unedited and regularly updated information for structural repairs and more; and the AutoZone Aftermarket Parts(sm) Catalog and AZ PartsConnect(sm) program for aftermarket parts estimating and electronic ordering. ALLDATA(r) DIY provides consumers with repair articles, factory technical service bulletins, and illustrations for a specific vehicle, along with a link to ALLDATA-approved repair shops. Visit www.alldata.com for more information.
About AutoZone
As of August 25, 2007, AutoZone sells auto and light truck parts, chemicals and accessories through 3,933 AutoZone stores in 48 states plus the District of Columbia and Puerto Rico in the U.S. and 123 stores in Mexico.
AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the United States. Each store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Many stores also have a commercial sales program that provides commercial credit and prompt delivery of parts and other products to local, regional and national repair garages, dealers, and service stations. AutoZone also sells the ALLDATA brand automotive diagnostic and repair software. On the web, AutoZone sells diagnostic and repair information, and auto and light truck parts through www.autozone.com. AutoZone does not derive revenue from automotive repair or installation.