Buffalo Technology USA Announces New CEO

Industry Veteran Takayuki Nishioka to Focus On Boosting the Company's Current Success in the Networking and Storage Markets


LAS VEGAS, Jan. 7, 2008 (PRIME NEWSWIRE) -- 2008 CES (Booth #: Renaissance 26) - Buffalo Technology, a global leader in the design, development and manufacturing of wired and wireless networking, storage and memory solutions today announced Takayuki Nishioka as the new CEO of Buffalo Technology, USA. He will remain on the board of Buffalo Japan.

Mr. Nishioka brings over 12 years of experience in strengthening Buffalo's presence in the Japanese market. As CEO of Buffalo Technology USA, he will be responsible for understanding the international competitive landscape, predicting market trends and working with Buffalo's headquarters in Japan to establish company strategies and policies. Mr. Nishioka will also be responsible for expanding Buffalo's NAS business in the SMB market through its award-winning VAR program, boosting its consumer products line and increase sales revenue by the end of 2010.

"Mr. Nishioka has built a strong reputation in the networking industry and has been very successful in establishing Buffalo as a premiere brand," stated Satoshi Inaba, COO at Buffalo Technology USA Inc. "We are honored to have him lead the U.S. team into even greater success and expand our growing list of achievements."

"I am both excited and honored to become a member to such a rapidly growing and successful team," said Takayuki Nishioka, CEO of Buffalo Technology, USA. "As the leader in the NAS market today, Buffalo will continue to prosper, and I am confident that my expertise will open new doors and opportunities for the company." 6+ Prior to being named CEO of Buffalo Technology USA, Mr. Nishioka lead the entire Buffalo Japan sales team and played an integral role in securing Buffalo's leading position in 13 product categories. He was also selected as a board member of Buffalo Japan in 2001. Prior to that, in 1997, Mr. Nishioka was named the General Manager of the Networking Division at Buffalo Technology Japan, where he was responsible for establishing Buffalo's leading position in the wireless networking market. In the seven years Mr. Nishioka served in this position, he boosted Buffalo's networking sales by $160 million while securing the Buffalo brand as a household name. He began his career at Buffalo Technology Japan twelve years ago as a sales manager. Mr. Nishioka received his Bachelor of Arts Degree in Economics from Ritsumeikan University in Japan.

For more information about Buffalo Technology and its products, please visit the company's Web site at www.buffalotech.com.

About Buffalo Technology

Buffalo Technology (USA), Inc., based in Austin, Texas, is a leading global provider of award-winning networking, storage, multimedia and memory solutions for the home and small business environments as well as for system builders and integrators. With almost three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology. For more information about Buffalo Technology and its products, please visit www.buffalotech.com.

Buffalo is a trademark of Buffalo, Inc. All other trademarks mentioned herein are the property of their respective owners.



            

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