NEW YORK, Jan. 8, 2008 (PRIME NEWSWIRE) -- The Wall Street Journal Online launched today a new multimedia feature aimed at Chinese and international readers. 'Beautiful Country,' by Li Yuan, describes how American business people communicate, network and make deals -- and how these activities tend to vary from the ways business is conducted in China.
'Beautiful Country,' the Chinese name for America, comprises a column by Ms. Yuan that will appear as a regular feature, available for free on www.wsj.com and chinese.wsj.com in English and Chinese, as well as video commentary -- also recorded in both languages -- to supplement the coverage. Interactive maps and graphics allow readers to actively engage with the current topic, while a comment section offers users the opportunity to provide direct feedback and continue the conversation.
"We are launching 'Beautiful Country' at a time when international business news and information has become exceedingly important," said Almar Latour, managing editor of The Wall Street Journal Online. "The goal is to cast an analytical and experienced eye on American business culture and to help readers understand the nuances."
Ms. Yuan delves into the business practices that are common in America but sometimes unheard of in China. Her first column -- Inside a Power Lunch -- examines the well-known American "power lunch," including a behind-the-scenes look at some of New York's most notable restaurants where deals, big and small, are made, often in wide open view of fellow patrons. Comparatively, the Chinese prefer to entertain in private dining rooms and would rarely conduct business in an open restaurant.
Ms. Yuan, a native of China and graduate of China's School of Journalism, started at the Journal in 2004 as a news assistant on the global news desk and was most recently a reporter in the New York technology bureau, covering telecom equipment makers. She holds master's degrees in journalism from Columbia University and in international policy from George Washington University with fellowships from Scripps Howard Foundation and Freeman Foundation respectively. Ms. Yuan currently resides in New York City.
The new column can be found at www.wsj.com or www.chinese.wsj.com.
About The Wall Street Journal Online
The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE:DJ) (www.dowjones.com), is the largest paid subscription news site on the Web with one million subscribers worldwide. Launched in 1996, WSJ.com attracts a rapidly growing audience of industry leaders and influentials. The award-winning site provides in-depth business news and financial information 24 hours a day, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,900 business and financial news staff -- the largest network of business and financial journalists in the world.
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