TradeDoubler announces move into Asia through TD Technology in Japan

Tokyo, 9 January 2008 - TradeDoubler, the Pan-European digital
marketing company, has today strengthened its presence in the Asian
market with the launch of TD Technology in Japan.  Formerly The
Technology Works®, which was acquired by TradeDoubler in July 2007,
the rebranded TD Technology is a media technology company that allows
customers to control, measure and optimise online marketing activity
(www.tdtechnology.jp).  Accompanying the rebrand is the appointment
of experienced new staff to its Tokyo office, further strengthening
its online marketing technology proposition.

The new team will include two members with collectively over 30 years
of digital and offline marketing experience. Yusuke Yokota joins TD
Technology from Overture as its new Managing Director and Yoko
Ishikawa, previously of Amazon and Double Click, will take on the
role of Business Development Director.

The appointment of Mr Yokota and Ms Ishikawa heralds the next phase
of development for TD Technology in Japan as part of the company's
long-standing commitment to the market.

In his new role at TD Technology, Yusuke Yokota will be responsible
for directing the growth of the Japanese business by forming
strategic partnerships within Japan, and growing awareness across the
industry of the key role that technology plays in online marketing.
Yoko Ishikawa, meanwhile, will lead business development for the
company by strengthening relationships with existing clients and
driving new business initiatives.

Will Cooper, CEO, TradeDoubler, says: "We have long been committed to
entering the Asian market and are very glad to be doing so through
such a well-established and promising business in Tokyo. The vast
experience of Mr Yokota and Ms Ishikawa builds on TD Technology's
strong search heritage and we are confident the new team will develop
an exciting future for both the company and our clients."

The TD Technology rebrand precedes the upcoming launch of its new
search management technology, designed to enable the world's largest
advertisers to make the most of their online media spend.  The
product, which is the next generation of The Technology Works'
pioneering BidBuddy® tool, is a sophisticated online marketing
platform with advanced editorial, reporting and automated strategy
capabilities that empowers search marketing professionals to be
expert at what they do. By automating the lengthy manual processes
involved in managing online marketing campaigns BidBuddy® saves time
for agencies and direct advertisers. Meanwhile its sophisticated
automated optimisation capabilities allow advertisers to achieve
higher visibility and more sales from the same budget. The next
generation product is expected to launch publicly in Japan in
February.
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For additional information, please contact:

Masami Mori
masami.mori@tdtechnology.jp

About TradeDoubler
Following the launch of TD Technology in Japan, TradeDoubler has
extended its reach into the Asia Pacific region and now enjoys a
global presence. Traditionally a pan-European digital marketing
company offering a range of performance-based marketing solutions,
TradeDoubler's products and services provide companies with the tools
and expertise to drive results online whether they are looking to
generate sales or drive brand awareness. Headquartered in Sweden, the
company boasts a unique European reach with local offices in 18
countries across Europe. With a breadth of expertise across multiple
industry sectors and a network of more than 118,000 website
publishers TradeDoubler helps deliver online results for over 1,500
advertisers across Europe including a mix of local and international
companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
Please visit www.tradedoubler.com for further information.