NEW YORK, Jan. 10, 2008 (PRIME NEWSWIRE) -- Travelzoo (Nasdaq:TZOO), a global Internet media company, is behind a gigantic interactive advertising initiative in New York City's Grand Central subway station. It is the first time this technology has been used in the Grand Central subway, a popular commuter hub in Manhattan, reaching over 6.4 million commuters during the month of January. In addition, Travelzoo has 85 static advertisements throughout the Grand Central subway station to accompany the interactive advertisement.
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"We are thrilled with the ability to utilize this innovative, cutting-edge technology in advertising to not only showcase our brand but to highlight and inspire consumers with compelling travel deals published on Travelzoo.com," said C.J. Kettler, President, North America, Travelzoo. "The high impact and large-scale of the wall projection is not only memorable but takes advertising to the next level, giving commuters a chance to directly interact with the brand."
The 8' x 20' interactive advertisement features three snow globes where real time travel deals appear in the snow globes when the consumers "shake them up". This is followed by a second advertisement featuring falling snowflakes that turn into snowballs highlighting real time travel deals. Both advertisements feature the Travelzoo Top 20(r) ticker which lists real time travel deals published by Travelzoo.
The interactive advertising system is called MonsterVision and is part of a national advertising network from Monster Media. MonsterVision is patented technology that tracks consumers' body movements, allowing for real time interaction with the display graphics.
About Travelzoo
Travelzoo is a global Internet media company. Travelzoo's media properties, which reach more than 12 million travel enthusiasts in the U.S., Canada, the U.K., Germany and Hong Kong, include the Travelzoo Web site (www.travelzoo.com), the Top 20(r) list, the Newsflash(tm) e-mail alert service and SuperSearch(tm), a travel search engine. Travelzoo publishes offers from more than 900 advertisers. Travelzoo's deal experts review each offer to find the best travel deals and confirm their true value. Travelzoo is headquartered in New York City.
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About Monster Media
Monster Media is an international media company and leading provider of patented innovative alternative advertising products. Monster Media's network of sports and entertainment venues, transit facilities and retail programs are located in many top designated market areas in the United States, Europe and South America.
Certain statements contained in this press release that are not historical facts may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward-looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words "expect", "predict", "project", "anticipate", "believe", "estimate", "intend", "plan", "seek" and similar expressions are generally intended to identify forward-looking statements. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release. Travelzoo and Top 20 are registered trademarks of Travelzoo. All other names are trademarks and/or registered trademarks of their respective owners.
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