SHARE REPURCHASE 10.01.2008


SAMPO PLC            ANNOUNCEMENT      10.01.2008

SHARE REPURCHASE 10.01.2008

In the Helsinki Stock Exchange

Trade date              10.01.2008
Bourse trade            BUY
Share                   SAMAS
Amount                  200.000       shares
Total cost              3 777 220     EUR
Average price/ share    18,89         EUR
Highest price/ share    19,20         EUR
Lowest price/ share     18,67         EUR



The company now holds a total of 6 172 000 shares
including the shares repurchased on 10.01.2008

On behalf of Sampo plc

Danske Bank A/S Helsinki Branch

Jukka Huuskonen            Tomi Jääskö