LAS VEGAS, Jan. 15, 2008 (PRIME NEWSWIRE) -- Oriens Travel & Hotel Management Corp. ("Oriens") (Pink Sheets:OTHM) (http://www.orienscorp.com), a Travel and Hotel Management Company, operating the online travel site, 128trip (www.128trip.com) and hotel management subsidiary, Hotel PURE (www.HotelPure.com), is pleased to announce the Company is to feature its Hotel PURE properties in Spirit Airline in-flight magazines starting in the March-April edition.
In an effort to initiate marketing plans to increase Hotel PURE's international exposure, Oriens has completed an agreement to feature its Hotel PURE properties in Spirit Airline's (http://www.spiritair.com) in-flight magazines. Referring to itself as the Ultra Low Cost Carrier, Spirit Airline transports millions of passengers yearly into the Caribbean and Latin America, flying to 39 destinations with 200 daily flights while headquartered in Florida, according to its web site. Spirit Airline currently operates daily flights into San Jose, Costa Rica carrying nearly 55,000 passengers yearly into this tropical country full of natural wonders. By featuring Hotel PURE properties in the in-flight magazines onboard all Spirit flights, in the seat pockets behind every seat, Oriens now gains access to millions of travelers yearly vacationing in the tropical countries. Operating boutique budget hotels in Costa Rica, Oriens believes it has teamed up with the right airline, targeting the value conscious travelers looking to maximize their dollars while vacationing in this country.
Ken Chua, President and CEO of Oriens comments, "On schedule to initiate our planed marketing strategies to expose our Hotel PURE properties to the world, we have concluded our first agreement with Spirit Airline solely for that purpose. We look to team up with more partners in the near future to further deploy our marketing efforts to help branding our Hotel PURE name brand, thus increasing our properties' daily occupancy rates and revenues."
The above statements in regard to Oriens, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including Oriens' beliefs, expectations, hopes or intentions regarding the future. All forward-looking statements are made as of the date hereof and are based on information available to the parties as of such date. It is important to note that the actual outcome and the actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, such as technological, legislative, corporate, financial and marketplace changes.
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