First day of trade in Entraction will be January 21st 2008


Solna, Sweden (16 January 2008). As of January 21st 24hPoker Holding AB will be
listed as Entraction Holding AB on the First North marketplace of the OMX
Nordic Stock Exchange. The share's short name is ENT B. 
    
  As previously announced the 24hPoker Group has separated its business in a
B2B operation and a B2C operation, Casablanca Gaming Group, which is operating
the gaming sites 24hPoker.com, Martinspoker.com and more. As a consequence of
this the shareholders of 24hPoker Holding have decided to change the name of
24hPoker Holding AB to Entraction Holding AB to avoid confusion with the gaming
site. 
 
Please, visit our new website www.entraction.com  to learn more about the
company! 
 
 
 
For more information, please contact:
Peter Åström, CEO, Entraction, +46 73 600 85 01
Pia Rosin, Corporate Communications Director, Entraction, +46 70 753 22 46 


 
 
About Entraction Holding AB
Entraction Holding AB is a Swedish-registered gaming group that develops
proprietary software systems for online gaming through its subsidiaries and
operates one of the world's largest poker networks. The poker network is
operated by subsidiaries on Malta that are licensed to market and conduct their
own gaming activities and to deliver gaming services to partners in the poker
network. 
 
The Entraction Group offers its partners software systems for poker, sports
betting and casino, access to the poker network and a range of peripheral
services such as website design, gaming licenses, operation, payment systems,
promotional tools and 24/7 support. Partners can choose between an integrated
solution containing a customized mix of different products or a turnkey
solution in which the partner is responsible only for marketing. 
 
Entraction Holding AB is listed on the First North marketplace of the OM X
Nordic Stock Exchange and has approximately 8 500 shareholders.
www.entraction.se 

Attachments

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