DALLAS, Jan. 17, 2008 (PRIME NEWSWIRE) -- Direct Pet Health (Pink Sheets:DPHG) has spent most of 2007 putting things together and start positioning itself to move forward in its goal of becoming the ultimate "One Stop shop." With the new year upon us Direct Pet Health has hit the floor running by securing financing commitments through private investments to support further expansion and development of our product and services that allow the company to be successful in the near future.
Direct Pet Health Holdings, Inc. will use the new funds to generate working capital and the development of products and services such as: write pet insurance policies, development of an ecommerce store, properly marketing of the company, growth, finalization of exclusive deals as well as positioning itself to become one of the premier pet service providers.
The Pet industry still presents many untapped opportunities for such companies such as Direct Pet Health Holdings, Inc. "This funding will allow us to ramp up our sales and marketing activities in order to enter the market with a strong product and positioning. This funding will also strengthen our leadership position in the insurance industry and allow us to fulfill the growing needs of our customers," commented CEO Michael F. Scaccia.
According to Direct Pet Health's business plan, the proceeds will go to supporting product development and marketing, expansion, upgrades and its web presence.
"This demonstrates that the investment community and business world recognize the value of the pet industry as well as Direct Pet Health and its team," says CEO Michael F. Scaccia. "We are very excited about the future and determined more than ever to become a leader."
SAFE HARBOR: This press release includes forward looking statements that involve risk and uncertainties, including but not limited to, product, delivery, management growth, market place acceptance of certain products and other risks. These forward looking statements are made of "safe Harbor" provisions of the Private Securities Litigation Reform of 1995. Investors are cautioned that all forward looking statements involve risk and uncertainties.