HOLLYWOOD, Calif., Jan. 28, 2008 (PRIME NEWSWIRE) -- Auri Footwear, a new design and manufacturing house of stylish footwear for men, launched last night as one of the exclusive items in the 1,500 Screen Actors Guild(tm) (SAG) Awards attendee gift bags. The shoe brand was chosen as one of the exclusive items in the SAG gift bag based on its contemporary sense of style and appeal to fashion-forward men.
Auri Footwear was created to fill a niche in the marketplace with a comprehensive line of footwear, unifying style and technology, highlighting designs that span the fashion spectrum from jeans and shorts to slacks and suits. Charitable giving is a large part of Auri Footwear's growth strategy. The company will follow a new business paradigm focused on "the more we grow, the more we give." Details on this campaign are expected to be announced in summer 2008.
The entire collection of men's contemporary footwear includes four categories: boots, sandals, sport fusion and dress with more in design already being developed for 2009. The brand speaks to the fusion of chic style and next level technologies. Auri shoes are crafted utilizing premium full grain leathers, performance anatomical foot beds and new multi-zoned linings utilizing NASA certified materials like Outlast(r) for temperature regulation, Dri-Lex(r) to wick moisture away from the foot and other patent-pending designs.
"The men's footwear industry is at a crossroads," said Ori Rosenbaum, president of Auri Footwear. "You have a bunch of older, established brands trying to stay relevant and some flashy upstarts making some inroads. But most of these style-stalkers are long on glitter but short on grit.
"Today's man is much more savvy about what he puts on his feet. He wants contemporary style and quality craftsmanship with performance technologies, materials and designs. He doesn't want to have to settle for one side or the other. These shoes are amazing to look at and even more amazing to wear. The dress shoes are so comfortable you could break into a full sprint, or fall asleep on the couch in them. Early signs point to a wildly successful future for Auri Footwear, as they were a huge hit amongst the Hollywood elite at the SAG Awards."
The SAG piece that was included in all 1,500 unisex gift bags was luxuriously packaged, inviting the recipient to call a personal concierge to receive a pair of premium Auri shoes of their choice and size.
For more information, please visit www.aurifootwear.com. The collection is currently being previewed at www.aurifootwear.com and will be available at retail locations in the spring of 2008. The complete line can also be seen at the WSA show in February in Las Vegas, NV.
About Auri Footwear Inc.
Auri Footwear was created to fill the gap between fashion forward technology and bold new styles. Auri Footwear is headquartered in Laguna Beach, CA and was founded in 2007 on the principles and beliefs that "you get out, what you put in." The entire team believes in doing well for community and mankind. They are committed to making the brand's recognition beyond the excellent and next level products they develop. The complete line includes boots, sports fusion, sandals and dress shoes. Auri footwear is crafted using premium full grain leathers and new zoned linings developed for NASA incorporating certified technological materials like Outlast(r) for temperature regulation, Dri-Lex(r) to wick moisture away from the foot and other patent-pending designs. For more information, please visit www.aurifootwear.com or call 949-793-4045.