Lucas Energy, Inc. Retains Hayden Communications

Company Launches Comprehensive Investor Relations Program


HOUSTON, Jan. 29, 2008 (PRIME NEWSWIRE) -- Lucas Energy, Inc. (OTCBB:LUCE), a U.S. based independent oil and gas company, today announced that it has retained Hayden Communications, a New York based investor relations consulting firm to provide strategic investor relations services, effective January 25th.

James J. Cerna, Chief Executive Officer of Lucas Energy, stated, "The Hayden Communications team has the expertise and resources that will provide us with the means to more proactively communicate information to our current shareholders in a timely manner. In addition, their broad contact base will allow us to reach a new level of institutional and individual investors outside of our current base. We are eager to access their knowledge and guidance to raise awareness of Lucas Energy within the investment community."

Brett Maas, Principal of Hayden Communications, stated, "We welcome Lucas Energy as a valued client and are excited to share the potential that Lucas Energy has within the oil and gas industry with the investment community. Oil and gas remains a very attractive market sector and we believe Lucas Energy represents a unique opportunity in this space. By developing proven production, Lucas Energy removes the vast majority of the risks associated with an oil and gas exploration company, bringing significantly more stability to the cash flow and revenues as compared to the industry standard."

About Lucas Energy, Inc.

Lucas Energy, Inc. (OTCBB:LUCE) (http://www.lucasenergy.com) is an independent crude oil and gas company building a diversified portfolio of valuable oil and gas assets in the United States. The company is focused on identifying underperforming oil and gas assets, which are revitalized through a meticulous process of evaluation, application of modern well technology, and stringent management controls. This process allows the company to increase its reserve base and cash flow while significantly reducing the risk of traditional exploration projects. The Company's headquarters are located at 3000 Richmond Avenue, Suite 400, Houston, Texas 77098.

About Hayden Communications

Hayden Communications (HC) is a premier information resource to institutions, hedge funds, independent portfolio mangers, buy-side and sell-side analysts, small to large retail brokerage firms and accredited individual investors. With integrity and knowledge, the team of investment professionals at HC draw from "Wall Street" and media backgrounds and continuously strive to maximize the ongoing corporate visibility and market capitalization of clients though a multi tier proactive program. Confidence is essential for a client to attract key investors, customers, and employees. Through a proven track record of exceptional performance, Hayden Communications has established confidence in the marketplace one investor at a time. More information on Hayden Communications can be found at www.haydenir.com, which also features The Hayden Index, which measures Hayden client stock performance compared to the major U.S. equity indices since engagements began.



            

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