Equity Media's RTN Adds Two Media General Affiliates


LITTLE ROCK, Ark., Jan. 29, 2008 (PRIME NEWSWIRE) -- Retro Television Network (RTN), which is owned and distributed by Equity Media Holdings Corporation (Nasdaq:EMDA), announced today that it has entered into an agreement with Media General to bring RTN programming to Mobile, AL/Pensacola, FL and Columbus, GA. The new affiliates will launch in the second quarter of this year on a digital stream of WKRG, the CBS affiliate in Mobile/Pensacola, and WRBL, the CBS affiliate in Columbus.

"We are excited to bring RTN to the viewers in two more markets, Mobile, AL-Pensacola, FL and Columbus, GA-Opelika, AL," said Steve Gleason, Vice President of Programming for Media General.

"RTN's 'Prime Time All the Time' lineup is an exciting format that complements local programming," said Mark Dvornik, Executive Vice President of RTN. "Media General is a valued partner and we are excited to expand our relationship to two more markets. This now makes eight Media General stations that have affiliated with RTN."

"I am very pleased that we are a partner of RTN," said Otis Pickett, General Manager of WRBL. "The programming is clearly a plus for our viewers and advertisers as we move forward with a very competitive digital platform."

RTN is the first completely-customizable, national television network to provide a 24/7 digital feed of hit shows to each of its affiliates. The network's unique design allows each affiliate to remain in complete control while RTN runs the local and national master control from its central hub. RTN also offers customizable news and weather for each market, hosted by network-provided talent.

About Equity Media Holdings Corporation

Equity Media Holdings Corporation (Nasdaq:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and TeleFutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media's proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry. For more information, please visit www.EMDAholdings.com.



            

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