Kellogg Affirms 2008 Guidance, Reports 2007 EPS Growth of 10 Percent


BATTLE CREEK, Mich., Jan. 30, 2008 (PRIME NEWSWIRE) -- Kellogg Company (NYSE:K) today reported strong 2007 earnings. Fourth quarter earnings were $0.44 per share. Annual earnings were $2.76 per share, representing the sixth consecutive year that the Company has met or exceeded its long-term EPS targets.

Reported net earnings for full-year 2007 were $1,103 million, a 10% increase over last year's $1,004 million. Earnings were $2.76 per diluted share, an increase of 10% from $2.51 per share in 2006. Reported net earnings in the fourth quarter of 2007 were $176 million, or $0.44 per diluted share, compared to $182 million, or $0.45 per share, in the fourth quarter of 2006. This result included a double-digit increase in advertising investment, significantly higher commodity, fuel, energy, and benefit cost inflation and up-front investment charges of $0.03 per share versus $0.08 per share in 2006. For the full year, upfront investment charges were $0.18 per share versus $0.14 per share in 2006. In addition, Kellogg recently announced acquisitions relating to Bear Naked, Inc.; and the Gardenburger brand in the U.S.; as well as the January 2008 acquisition of The United Bakers Group in Russia.

"Despite significant additional cost pressures in 2007, our Company posted another year of strong growth," said David Mackay, chief executive officer, Kellogg Company. "And for the first time, we generated more than $1 billion of cash flow. We also continued to invest cash back into the Company's growth through higher up-front costs, a double-digit increase in advertising and several recent acquisitions."

Reported net sales in 2007 increased by 8% to $11.8 billion; fourth quarter sales were $2,794 million, representing 8% growth from the fourth quarter of 2006. Internal net sales growth, which excludes the effect of foreign-currency translation and acquisitions, was 5% for the full year as well as 5% for the fourth quarter.

Kellogg North America reported net sales growth of 6% in 2007, and 6% in the fourth quarter. Internal sales growth was 5% in 2007, building on growth of 8% in 2006. Internal sales growth in the fourth quarter of 5% also built on 6% growth in the fourth quarter of 2006. The Company once again had measured share gains in the U.S. ready-to-eat cereal category in 2007 driven by the North America Retail Cereal business posting internal sales growth of 3% for the full year after posting 3% growth in 2006. North America Retail Cereal internal sales rose by 8% in the fourth quarter versus a decrease of 2% in the fourth quarter of 2006. North America Retail Snacks posted full-year internal sales growth of 7% in 2007, building on 11% growth in 2006. In the fourth quarter, Retail Snacks' internal sales increased by 2% versus 12% growth posted in the fourth quarter of 2006. Fourth quarter snacks sales were adversely affected by the transition of Kashi Snacks and Kellogg's Fruit Snacks from warehouse to the DSD distribution system. The Frozen and Specialty Channels businesses posted internal growth of 6% for the full year and 6% for the fourth quarter. The Frozen foods business posted high single-digit sales growth in 2007 and the Specialty Channels businesses posted mid single-digit internal sales growth for the full year.

Kellogg International reported net sales growth of 12% in 2007 and 12% in the fourth quarter. Internal sales growth was 5% for the full year, building on 5% growth in 2006. Internal sales growth in the fourth quarter was 4%, building on growth of 6% in the fourth quarter of 2006. The Latin American business posted internal sales growth of 9% in 2007, lapping 9% growth in 2006. Internal growth in the fourth quarter was 6%, building on 7% growth in the fourth quarter of 2006. Full-year growth was driven by mid single-digit sales growth in the Mexican market and double-digit internal sales growth in various other parts of the region. Internal net sales growth in our European business increased at a 5% rate for the full year. Europe posted 4% internal sales growth in the fourth quarter as the result of continued innovation and excellent brand-building programs. In the U.K., the region's largest business, full-year cereal sales rose at a mid single-digit rate and snacks sales increased at a high single-digit rate. The Asia Pacific business posted slightly lower internal sales, decreasing less than 1% for the full year. Internal sales growth was up 2% in the fourth quarter, due to strong performances in Japan, South Korea, India and South Africa, offset by continued weakness in Australia.

Gross margin for full-year 2007 was 44.0%, approximately 30 basis points lower than in 2006. Incremental increases in fuel, energy, commodity, and benefit costs adversely impacted earnings by 32 cents per share. Gross margin in the fourth quarter was 42.8%, down 50 basis points from the fourth quarter of 2006. Operating profit for the full year was $1.9 billion, an increase of 6% from 2006. Operating profit rose 4% in the fourth quarter to $359 million, versus $345 million in the fourth quarter of 2006. Internal operating profit, which excludes the effect of foreign-currency translation, increased by 3% for the full year and 2% in the fourth quarter. The Company achieved operating profit growth for the full year despite significant cost inflation and higher investment in up-front costs. In addition, the Company increased advertising investments to more than $1 billion for the first time.

In 2007, cash flow, defined as cash from operating activities less capital expenditures, was $1,031 million. The Company repurchased $650 million of its stock in 2007 and repurchased almost $2 billion over the course of the last three years.

Kellogg Company Financial Business Model on Track For 2008

The Company expects full-year 2008 earnings will be within a range of $2.92 - 2.97 per share. This projection includes estimates for significant commodity and energy cost inflation at unprecedented levels and continued investment in advertising as well as innovation. The Company also continues to anticipate that investment in up-front costs in 2008 will be approximately 14 cents per share, similar to the historical levels of investment. In addition, the Company expects full-year internal sales growth will be in the mid single-digits, slightly greater than its long-term targets.

Mr. Mackay concluded, "We remain confident in our business model and operating principles. Our significant investments back into the business provide us with momentum going into 2008. To partially offset the continued cost inflation, we have increased prices and pursued various productivity initiatives. Looking ahead, our focused strategy, business model and superior execution give us confidence in our ability to deliver sustainable, dependable growth in 2008 and beyond."

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The Company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos, and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com.

The Kellogg Company logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=3194

Forward-Looking Statements Disclosure

This news release contains forward-looking statements related to business performance, earnings, costs, brand building, and cost-saving initiatives. Actual performance may differ materially from these statements due to factors related to competitive conditions and their impact; the effectiveness of advertising, pricing and promotional spending; the success of productivity improvements and business transitions; the success of innovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the availability of and interest rates on short-term financing; commodity and energy prices and labor costs; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses; changes in consumer behavior and preferences; U.S. and foreign economic factors such as interest rates, statutory tax rates, and foreign currency conversions or unavailability; legal and regulatory factors; business disruption or other losses from terrorist acts or political unrest; and other factors. Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to publicly update them.



 Kellogg Company and Subsidiaries
 CONSOLIDATED STATEMENT OF EARNINGS
 (millions, except per share data)

 ---------------------------------------------------------------------

                                 Quarter             Year-to-date 
                                  ended              period ended
                           --------------------  --------------------
 (Results are               Dec. 29,   Dec. 30,   Dec. 29,   Dec. 30, 
  unaudited)                  2007       2006       2007       2006
 --------------------------------------------------------------------

 Net sales                   $2,794     $2,584    $11,776    $10,907

 Cost of goods sold           1,598      1,465      6,597      6,082
 Selling and administrative 
  expense                       837        774      3,311      3,059
 --------------------------------------------------------------------

 Operating profit               359        345      1,868      1,766

 Interest expense                86         80        319        307
 Other income (expense), net     (7)         2         (2)        13
 --------------------------------------------------------------------
 Earnings before income 
  taxes                         266        267      1,547      1,472
 Income taxes                    90         84        444        467
 Earnings (loss) from 
  joint ventures                 --         (1)        --         (1)
 --------------------------------------------------------------------

 Net earnings                  $176       $182     $1,103     $1,004
 --------------------------------------------------------------------

 Net earnings per share:
         Basic                 $.45       $.46      $2.79      $2.53
         Diluted               $.44       $.45      $2.76      $2.51

 Dividends per share         $.3100     $.2910    $1.2020    $1.1370
 --------------------------------------------------------------------

 Average shares outstanding:
         Basic                  392        398        396        397
 --------------------------------------------------------------------
         Diluted                396        401        400        400
 --------------------------------------------------------------------

 Actual shares outstanding at 
  period end                                          390        398
 --------------------------------------------------------------------



 Kellogg Company and Subsidiaries
 SELECTED OPERATING SEGMENT DATA

 --------------------------------------------------------------------
                               Quarter               Year-to-date 
                                ended                period ended
 (millions)              --------------------    --------------------
 (Results are            Dec. 29,    Dec. 30,    Dec. 29,     Dec. 30, 
  unaudited)               2007        2006        2007         2006
 --------------------------------------------------------------------

 Net sales
    North America         $1,844      $1,738      $7,786       $7,349
    Europe                   556         487       2,357        2,057
    Latin America            232         215         984          891
    Asia Pacific (a)         162         144         649          610
 --------------------------------------------------------------------
    Consolidated          $2,794      $2,584     $11,776      $10,907
 --------------------------------------------------------------------

 Segment operating profit
    North America           $286        $320      $1,345       $1,341
    Europe                    52          36         397          321
    Latin America             45          43         213          220
    Asia Pacific (a)          23          18          88           90
    Corporate                (47)        (72)       (175)        (206)
 --------------------------------------------------------------------
    Consolidated            $359        $345      $1,868       $1,766
 --------------------------------------------------------------------

 --------------------------------------------------------------------
 (a) Includes Australia, Asia and South Africa.



 Kellogg Company and Subsidiaries
 CONSOLIDATED STATEMENT OF CASH FLOWS
 (millions)
 ---------------------------------------------------------------------
                                         Year-to-date period ended
                                    ----------------------------------
                                        December 29,    December 30,
 (unaudited)                                2007            2006
 ---------------------------------------------------------------------

 Operating activities                                 
 Net earnings                              $1,103          $1,004
 Adjustments to reconcile net earnings 
  to operating cash flows:
   Depreciation and amortization              372             353
   Deferred income taxes                      (69)            (44)
   Other (a)                                  183             235
 Postretirement benefit plan 
  contributions                               (96)            (99)
 Changes in operating assets and 
  liabilities                                  10             (39)
 ---------------------------------------------------------------------

 Net cash provided by operating 
  activities                                1,503           1,410
 ---------------------------------------------------------------------

 Investing activities
 Additions to properties                     (472)           (453)
 Acquisitions of businesses                  (128)             --
 Investments in joint ventures and 
  other                                        (1)              8
 ---------------------------------------------------------------------

 Net cash used in investing activities       (601)           (445)
 ---------------------------------------------------------------------

 Financing activities
 Net issuances of notes payable               220             156
 Issuances of long-term debt                  750              --
 Reductions of long-term debt                (802)            (85)
 Issuances of common stock                    163             218
 Common stock repurchases                    (650)           (650)
 Cash dividends                              (475)           (450)
 Other                                          6              22
 ---------------------------------------------------------------------

 Net cash used in financing activities       (788)           (789)
 ---------------------------------------------------------------------

 Effect of exchange rate changes 
  on cash                                      (1)             16
 ---------------------------------------------------------------------

 Increase in cash and cash equivalents        113             192
 Cash and cash equivalents at 
  beginning of period                         411             219
 ---------------------------------------------------------------------

 Cash and cash equivalents at end of 
  period                                     $524            $411
 ---------------------------------------------------------------------

 ---------------------------------------------------------------------
 Supplemental Financial Data:

 Cash Flow (operating cash flow less 
  property additions) (b)                  $1,031            $957
 ----------------------------------------------------------------------
 (a) Consists principally of non-cash expense accruals for employee 
     compensation and benefit obligations.

 (b) We use this non-GAAP measure of cash flow to focus management 
     and investors on the amount of cash available for debt reduction,
     dividend distributions, acquisition opportunities, and share
     repurchase.

 Kellogg Company and Subsidiaries
 CONSOLIDATED BALANCE SHEET
 ---------------------------------------------------------------------
 (millions, except per share data)      December 29,     December 30,
                                            2007             2006
                                         (unaudited)           *
 ---------------------------------------------------------------------

 Current assets
 Cash and cash equivalents                  $524             $411
 Accounts receivable, net                  1,026              945
 Inventories:
   Raw materials and supplies                234              201
   Finished goods and materials 
    in process                               690              623
 Deferred income taxes                       103              116
 Other prepaid assets                        140              131
 ---------------------------------------------------------------------

 Total current assets                      2,717            2,427
 Property, net of accumulated 
  depreciation of $4,313 and 
  $4,102                                   2,990            2,816
 Goodwill                                  3,515            3,448
 Other intangibles, net of 
  accumulated amortization of 
  $41 and $49                              1,450            1,420
 Pension                                     479              353
 Other assets                                246              250
 ---------------------------------------------------------------------

 Total assets                            $11,397          $10,714
 ---------------------------------------------------------------------
 Current liabilities
 Current maturities of long-term 
  debt                                      $466             $723
 Notes payable                             1,489            1,268
 Accounts payable                          1,081              910
 Accrued advertising and promotion           378              338
 Accrued income taxes                         --              152
 Accrued salaries and wages                  316              311
 Other current liabilities                   314              318
 ---------------------------------------------------------------------

 Total current liabilities                 4,044            4,020

 Long-term debt                            3,270            3,053
 Deferred income taxes                       647              619
 Other liabilities                           910              953

 Shareholders' equity
 Common stock, $.25 par value                105              105
 Capital in excess of par value              388              292
 Retained earnings                         4,217            3,630
 Treasury stock, at cost                  (1,357)            (912)
 Accumulated other comprehensive 
  income (loss)                             (827)          (1,046)
 ---------------------------------------------------------------------

 Total shareholders' equity                2,526            2,069
 ---------------------------------------------------------------------

 Total liabilities and 
  shareholders' equity                   $11,397          $10,714
 ---------------------------------------------------------------------
 * Condensed from audited financial statements.


            

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