Pioneer and TitleMatch Join Forces With Primera At PMA 08

Companies to Showcase DVD On-Demand At 20,000 Member Conference


LAS VEGAS, Jan. 30, 2008 (PRIME NEWSWIRE) -- In their latest move to advance burn-on-demand delivery of movies at retail stores, TitleMatch Entertainment Group, a subsidiary of Protocall Technologies Incorporated (OTCBB:PCLI) and consumer electronics giant Pioneer Home Entertainment (NYSE:PIO), today announced their collaboration with Primera Technology in a first time demonstration of the TitleMatch DVD On-Demand(tm) service at the International Photo Marketing Association (PMA) Convention and Trade Show in Las Vegas January 31 to February 2, 2008.

The PMA event is the world's largest annual photo imaging trade show for the estimated $90 billion worldwide industry. PMA members include some of the largest retail, supermarket and pharmacy chain stores in the U.S. -- many of whom are prime target customers for the TitleMatch DVD On-Demand service because of their existing investment in photo CD production equipment and personnel.

Unveiled for the first time two weeks ago at the Consumer Electronics Show, Pioneer and TitleMatch will show PMA attendees newly designed Qflix(tm) DVD recorder drives developed by Pioneer specifically for burn-on-demand production of movies. The new recorder operates from within a Primera disc duplicator and is the first disc burning device to enable the on-demand recording of content with CSS encryption.

"PMA is a particularly smart venue to showcase the TitleMatch burn on-demand service," said Paul Dempsey, Senior Vice President of Pioneer Electronics USA. "PMA retailers represent a very large constituency of walk-in stores where on-demand production of DVDs would be a natural extension to their existing photo CD business."

"We see a tremendous market opportunity for the TitleMatch service at thousands of stores where retailers have already successfully developed strong recurring revenue from on-site burning of CDs for their customers," said Mark D. Strobel, Vice President of Sales and Marketing at Primera Technology. "We are delighted to be a TitleMatch business partner."

"Retailers have told us they expect DVD on-demand to mirror their photo CD business, which has become a high growth/high margin business for the industry," said Syd Dufton, President of TitleMatch Entertainment Group. "The big picture for the retailers we are working with is to combine in-store availability with an online selection of 100,000+ movie titles that can be picked-up in a matter of minutes at a local store -- similar to how the '60-minute photo pickup' business works. With that, retailers would eliminate out-of-stock situations and finally be able to give consumers what they want, when they want it."

TitleMatch provides product ingestion services for content owners along with a technology platform that brings together the numerous hardware and software components for an easy to use on-demand service that retailers can implement in their stores and website distribution centers.

About Pioneer

Pioneer's Home Entertainment Division develops high definition home theater equipment for discerning entertainment junkies. Its flat panel televisions, Blu-ray Disc players, A/V receivers and speakers bring a new level of emotion to the HD experience. The company brands include Pioneer and Elite(r). When purchased from an authorized retailer, consumers receive a limited warranty for one year with Pioneer products and two years with Pioneer Elite products. More details can be located at www.pioneerelectronics.com.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world's best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia). More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada).

About TitleMatch Entertainment

A division of Protocall Technologies Incorporated (OTCBB:PCLI), TitleMatch Entertainment Group is the innovator of on-demand content distribution. Its flagship TitleMatch DVD On-Demand(tm) service allows retailers to burn brand-name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. Visit www.TitleMatch.com for more information.

This news release along with other investor information about Protocall Technologies is available at http://www.agoracom.com/IR/Protocall. To receive future news releases or request further information about Protocall Technologies, please email PCLI@agoracom.com.

The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the company's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the company's control.


            

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