2008-01-30 BioGaia Continues its Japanese Venture


Press Release 
30 January 2008






BioGaia Continues its Japanese Venture


BioGaia started pilot sales of soya drinks with BioGaia´s Probiotic Straw in
Japan in the second quarter of 2007. The work with adaptation of the products
and their marketing to the Japanese market is now complete and, in light of the
positive feedback from the trade, BioGaia have decided to further develop the
product line and continue the launch. Under the first half-year 2008, this
venture is expected to further burden the result, but not at all to the same
extent as earlier. The goal with this investment is to establish products with
the BioGaia brand in the important Japanese market and in the long term, reach
a good return with significant volumes. 

”We have arrived at a balanced product mix and a market strategy that has been
well received, and we are therefore ready to continue the expansion in the
Japanese market.” says Peter Rothschild, President BioGaia. 



















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For additional information contact: 
Peter Rothschild, President, telephone: +46 8 - 555 293 00, 
Jan Annwall, Executive vice President, telephone: +46 8 - 555 293 00
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BioGaia is a biotechnology company that develops, markets and sells probiotic
products with documented health benefits. The products are primarily based on
the lactic acid bacterium Lactobacillus reuteri (Reuteri), which has probiotic,
health-enhancing effects. The class B share of the Parent Company BioGaia AB is
quoted on the Small Cap list of the Nordic Stock Exchange in Stockholm. 

www.biogaia.com