DGAP-News: Pfleiderer AG: Successful expansion of laminate flooring business in North

Pfleiderer AG / Miscellaneous/Miscellaneous

30.01.2008 

Release of a Corporate-announcement, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Pfleiderer: Successful expansion of laminate flooring business in North
America

Pergo Grows Business at The Home Depot

Neumarkt, Germany / Raleigh, USA, January 30, 2008 – Pfleiderer AG (WKN
676474 - ISIN DE0006764749), a leading manufacturer of engineered wood
products, today announced a significant expansion of its North American
laminate flooring business. The company unveiled plans to roll out the new
Pergo Prestige collection at all The Home Depot retail locations in the
U.S. in the second quarter of 2008. The successful product rollout is
expected to increase Pergo sales within The Home Depot channel
significantly.
'We are extremely excited to introduce another exclusive collection of
Pergo flooring at The Home Depot', said George Kelley, President of the
Pfleiderer North American Flooring Division which includes Pergo Inc. and
Uniboard Surfaces. 'The Home Depot is a valued retail partner for Pergo and
we view this launch as one more way to strengthen and expand our
relationship'.
Pergo Prestige is a premium product line that features Pergo's industry's
leading embossed laminate technology and texturing. The collection will be
available in a variety of ultra-realistic decors and formats and will
feature premium attached underlayment for noise reduction and comfort. In
addition to the new Pergo Prestige bay at The Home Depot locations, Pergo
will continue to stock its Pergo Presto product line – as well as various
private label products.
The Pfleiderer Group started in fall 2007 a comprehensive new marketing
program in North America in support of the Pergo brand which is targeting
consumers and retail partners. The marketing campaign in combination with
new designs and innovations continues to generate high interest in the
Pergo Brand among consumers and key trade channels.
'We are increasing channel sales and market share in North America, despite
difficult market conditions', commented Hans H. Overdiek, Chief Executive
Officer of Pfleiderer AG, on the laminate flooring business. 'Orders of
retail partners in North America are US $ 50 million higher compared to
the same period last year', stated the Pfleiderer CEO on the current order
intake year to date.

With the integration of the Pergo and Uniboard brand names under the
Pfleiderer North American Flooring Division umbrella, the company has
streamlined its manufacturing and distribution capabilities and at the same
time strengthened its market leading position for laminate flooring in
North America.



Further information:

Pfleiderer AG, Neumarkt 
Corporate Communication/ 
Investor Relations 
Gala Conrad 
Ingolstädter Straße 51 
D-92318 Neumarkt 
Tel.: +49 (0) 9181 / 28-8491 
Fax: +49 (0) 9181 / 28-606 
eMail: gala.conrad@pfleiderer.com


DGAP 30.01.2008 
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Language:     English
Issuer:       Pfleiderer AG
              Ingolstädter Straße 51
              93218 Neumarkt
              Deutschland
Phone:        +49 (0)9181 28 - 8491
Fax:          +49 (0)9181 28 - 606
E-mail:       gala.conrad@pfleiderer.com
Internet:     www.pfleiderer.com
ISIN:         DE0006764749
WKN:          676474
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Berlin, Düsseldorf, Hamburg, München, Stuttgart
End of News                                     DGAP News-Service
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