NEW YORK, Feb. 5, 2008 (PRIME NEWSWIRE) -- Today, The Wall Street Journal named Andrew Sippel vice president of marketing and business development for the Wall Street Journal franchise, effective Feb. 25.
Mr. Sippel, 43, will be responsible for continuing to drive consumer awareness of the Journal brand through marketing and advertising initiatives, which delivers content to more than 22 million engaged, affluent consumers across all Dow Jones platforms. In this role, he will support print and online ad sales, develop breakthrough programs for advertisers, establish expertise in the Journal's core advertising categories and create the industries finest events and promotions.
Mr. Sippel will be based in New York and will report to Michael F. Rooney, chief revenue officer of Dow Jones & Company.
"His experience across multiple platforms brings knowledge and the ability to drive brand awareness, which will benefit the Journal franchise as a whole and help reach our long-term goals," said Mr. Rooney.
Previously, Mr. Sippel was senior vice president of sports and product management at ESPN for its customer marketing and sales operations. He managed the strategic development and implementation of unique revenue sponsorship opportunities across sports and within all of ESPN's media assets.
Since Feb. 2005, Mr. Sippel served as senior vice president of marketing intelligence. In this role, he lead the group responsible for marketing efforts in positioning ESPN and ABC Sports against the industry, as well as marketplace research, sports property management, league relations and product management. Prior to that, he was senior vice president of sales and marketing for ESPN.com, ESPN The Magazine and ESPN's emerging media and data services where he oversaw the sales and marketing divisions of each property.
Mr. Sippel joined ESPN in 1997 as ESPN The Magazine's first director of marketing, where he played a key role in formulating the publication's position as the premier magazine for young, active sports fans and built innovative platforms that allowed the sales staff to reach its advertising goals. He served as vice president and publisher of The Magazine since Jan. 2000 and in 2002, Mr. Sippel was named vice president of marketing for ESPN.com and ESPN.
Mr. Sippel received a bachelor's in Government from Wesleyan University and a master's in Business Administration from the University of Pennsylvania's Wharton School of Business. Mr. Sippel resides in Ridgewood, N.J.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the largest paid subscription news site on the Web with 10.9 million users each month. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
The Wall Street Journal logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2641