MILPITAS, Calif., Feb. 6, 2008 (PRIME NEWSWIRE) -- SPOT Inc. announced today that Cabela's Incorporated (NYSE:CAB), a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise, has presented SPOT, the world's first Satellite Messenger, with the Cabela's Buyers' Choice Gold Medal Award for Spring 2008. The annual awards are presented to only seven new products -- one Gold, one Silver, one Bronze and four honorable mentions -- selected by Cabela's buyers and their staff.
SPOT and other new products were tested and voted upon based on specific criteria that included: technical innovation and design, practicality, construction and materials quality, perceived value and Cabela's assessment of the product's potential for success and acceptance at the consumer level.
"The Buyers' Choice Award is Cabela's highest honor for new products that have risen above the competition to truly be called the best of the best," said Dennis Highby, President and CEO of Cabela's. "SPOT offers innovative technology, providing safety and peace-of-mind to our customers at an affordable price."
A revolutionary new product announced in August 2007, SPOT has been on the market for just two months. SPOT is available at Cabela's retail locations nationwide, online at www.cabelas.com and in Cabela's Spring 2008 Master Catalog.
"Cabela's knows the outdoor market. We are truly honored to have SPOT tested and its value recognized by Cabela's experienced buyers. Cabela's has offered tremendous support delivering the SPOT satellite messenger's life-saving benefits and fun everyday messaging functions to their customers and the overall outdoor market," said Jim Shriver, National Sales Director for SPOT Inc.
SPOT enables users, based on varying levels of need, to send messages to friends, family, or emergency responders, and to visually track the location of the SPOT satellite messenger:
* Alert 9-1-1 notifies emergency responders of your GPS location * Ask for Help sends a request for help to friends and family * Check In lets contacts know where you are and that you are OK * Track Progress sends and saves your location and allows contacts to track your progress using Google Maps(tm)
Weighing just over 7 ounces and with a Cabela's price of less than U.S. $150, the SPOT satellite messenger is ideal for the growing market of more than 64 million estimated outdoor enthusiasts in the U.S., specifically for backpacking, camping, fishing, hiking, hunting, ice and rock climbing, skiing, snowmobiling, snowshoeing, or recreational maritime activities.
About SPOT Inc.
The SPOT Satellite Messenger, the world's first satellite messenger, uses both the GPS satellite network to determine a customer's location and the SPOT network to transmit that information to friends, family or an emergency service center. SPOT Inc., a subsidiary or Globalstar, Inc. (Nasdaq:GSAT), provides lifesaving communications technology that allows users to communicate from remote locations around the globe. Thanks to this affordable, cutting-edge personal safety device, the company offers people peace of mind by allowing customers to notify friends and family of their location and status, and to send for emergency assistance in time of need, completely independent of cellular phone or wireless coverage. For more information on how SPOT Inc. is helping users live to tell about it(tm) -- from disaster preparedness to outdoor adventure purposes -- visit www.findmespot.com.
About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's(r) (NYSE:CAB) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter(r). Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB(r) Visa credit card, which serves as its primary customer loyalty rewards program. www.Cabelas.com