RESTON, Va., Feb. 7, 2008 (PRIME NEWSWIRE) -- Red Branch Technologies, Inc. (Pink Sheets:RBTI) today announced the launch of its new mTravel Assistant(r) 'personal agent technology' for business travelers, a first in the business travel industry. Designed specifically to provide business travelers with round-the-clock access to all the services and insights of a personal travel assistant, the mTravel Assistant(r) will be fully integrated into the Company's online my/mTravel(r) service for the independent business travelers in addition to its mTravel(r) product for deployment in large and medium-sized corporate environments.
Phil Wherry, RBTI CTO, commented, "Now, the same system that we designed from the ground-up to maximize utility and minimize waste associated with individual and corporate business travel can actually make the comparison, booking and ongoing notification and update process virtually effortless." He continued, "The mTravel Assistant(r) knows your "likes" and "dislikes", such as preferred hours of travel, and how to optimize your travel arrangements for such things as flight duration versus preferred airline or ticket price versus airport convenience. The mTravel Assistant(r) even watches how the travel selections you make change over time and adjusts the scoring of your travel arrangements accordingly, just as a personal assistant would."
Using proprietary adaptive algorithms developed by the Red Branch technology team, mTravel Assistant(r) scores, or "ranks" all travel options presented to the traveler, the highest scoring arrangements appearing first based on a rich set of initial preferences and ongoing "learned preferences" observed over time. The system even features a "single click" search and booking option that presents the optimum itinerary Air, Car and Hotel, in a travel universe of seemingly limitless options, all in less than 35 seconds.
"Red Branch Technologies takes the business traveler's perspective into account for every product or feature we build," says Doug Foran, President/CEO. "The mTravel Assistant(r) embodies that commitment and uses a new technology to make business travel easier. Optimizing an itinerary requires the consideration of countless variables. Most travel tools, online or off, have built-in "biases" that favor particular vendors and/or factors. The mTravel Assistant(r) is truly adaptive, works exclusively for the travelers' best interests and gets the arrangements they want at the prices they need." He continued, "We are excited at the finalization and implementation of the baseline mTravel Assistant(r) functionality and expect to introduce new capabilities on an ongoing basis as part of our commitment to be "With You All the Way."
About Red Branch Technologies, Inc. (Pink Sheets:RBTI)
Red Branch Technologies, Inc. makes business travel easier, more secure and more responsive for both the hard-charging business traveler and the corporation by meeting travel needs at each point in the travel cycle. The company's innovative my/mTravel(r) and mTravel(r) products automate the business travel process from planning and booking to en route services and support, through post travel reporting and unused ticket redemption. Red Branch's Magellan360, provides agency and net-delivered back office services to independent professional travel marketers. For more information, please visit: www.redbranchtechnologies.com.
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Safe Harbor
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Red Branch Technologies, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.