The Monkey Hook, LLC Opens New World Corporate Headquarters

Retail Sales Demand Drives Rapid Growth


SAN JUAN CAPISTRANO, Calif., Feb. 11, 2008 (PRIME NEWSWIRE) -- The Monkey Hook(R), LLC -- a leading innovator of wall and picture hanging hardware solutions -- today announced it has established its new world corporate headquarters in San Juan Capistrano, California.

The move was necessitated by the explosive sales growth and consumer acceptance of the company's unique line of easy-to-use, 'no tool' picture hanging hardware, which first won Hardware Retailing magazine's "Retailer Choice Award" at the 60th Annual National Hardware Show in 2005. Today, Monkey Hooks, which are made in the USA, are sold in more than 10,000 major retail chain stores throughout the U.S. and internationally. Classes of retail trade include hardware, mass merchandise, big box and grocery stores.

"Our winning combination of an effective product, retail-relevant package size and price point, along with a disruptive brand name within the competitive set, has proven itself highly successful with major retail chains," notes Founder and Managing Member, David Kurrasch. "As a result, the Monkey Hook has already earned the brand loyalty of hundreds of thousands of today's smart consumers worldwide." In 2007, a record 4 million Monkey Hooks were sold globally, despite competition from the Hercules Hook, which entered the market in 2006.

Commenting on the company's move to its new national headquarters, Kurrasch adds, "The dramatic retail success of Monkey Hook products in the 2nd half of 2007 really mandated our expansion at every level of the business... across the entire supply chain, and all of the processes which drive and support it."

"It is quite exciting," beams Kurrasch, "but we are only getting started." The balance of 2008 promises more growth opportunity, and the Monkey Hook, with its newly expanded operation, is poised to take full advantage. What's in store in 2008? "More disruption," promises Kurrasch, with a wink. That's all he's saying for now.

About The Monkey Hook, LLC

Through innovative branding and product design, The Monkey Hook(R) LLC has quickly made its line of easy-to-use "Monkey Hook(R)" picture hanging hardware a popular brand with retailers and consumers alike. Launched in 2004, The Monkey Hook, LLC designs, markets, sells and distributes a unique line of "Made in the USA" picture and wall hanging hardware products worldwide to retailers, distributors, catalogs, co-ops and government agencies -- as well as direct to consumers. National retail chains currently carrying Monkey Hook products include: Ace Hardware Dealers, The Home Depot, Lowe's, Do-It-Best Hardware Dealers, Orgill Dealers, Harbor Freight Tools, Walgreens Drug Stores, ACO Hardware and Lee Valley Tools. For more information, please visit http://www.monkeyhook.com .



            

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