Metro International S.A. ("Metro International"), the international newspaper group, Torstar Corporation, and Transcontinental Media G.P. are pleased to announce the launch of Metro Halifax on Thursday, February 14th, 2008. 25,000 daily copies will be distributed through a combination of promoters, street boxes and strategic locations. With a population of approximately 375,000, Halifax is the largest city in Atlantic Canada and one of the oldest, dating back more than 250 years, with a rich history as a port city and the home of Canada's east coast navy base. It is the financial business hub of Eastern Canada and the home to several colleges and universities, including Dalhousie. With the launch of Halifax, Metro Canada now offers a powerful reach of Canadians across the country, covering ca. 46% of the total Canadian population. Metro is Canada's #1 free national daily newspaper brand and the first national daily brand to publish in both official languages. Metro editions are published in: Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. Metro targets 18-49 year olds and has a circulation that now exceeds 825,000 copies. Robert Patterson, Executive Vice President: "Metro Canada is now the 2nd largest Metro operation in terms of revenues, Following a 53% sales increase year-on-year in Q4, the launch of Metro Halifax gives advertisers a Coast-to-Coast national offering and further enhances our already strong position in the national advertising market". For further information, please visit www.metro.lu, or contact: Per Mikael Jensen, CEO tel: +44 (0)20 70 16 13 00 Robert Patterson, EVP tel: +44 (0)20 70 16 13 00 Frank Mooty, CFO tel: +44 (0)20 70 16 13 00 Birgitta Henriksson, IR contact tel: +46 (0)70 812 86 39 *** ABOUT METRO INTERNATIONAL AND METRO Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 21 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 20 million daily readers. Metro's advertising sales have grown at a compound annual rate of 38% since the launch of the first edition in 1995. Metro International 'A' and 'B' shares are listed on the OMX Nordic Exchange's Nordic List under the symbols MTRO SBD A and MTRO SBD B.
Metro goes Coast-to-Coast in Canada
| Source: Metro International S.A.