SAMPO GROUP TO STANDARDISE REPORTING OF ITS INVESTMENTS


SAMPO PLC                 STOCK EXCHANGE ANNOUNCEMENT                 
                          14 February,2008 at 12.00                       


SAMPO GROUP TO STANDARDISE REPORTING OF ITS INVESTMENTS                         

Changes in the market values of Sampo Group's investments have been reported    
differently in reporting segments. In the Life Insurance and Holding segments,  
investments have been recognised at fair value in balance sheet equity. In the  
P&C Insurance segment, changes in market values have been recognised through    
profit and loss.                                                                

As these differences in reporting practices complicate assessment of the Group's
performance, Sampo has decided to provide more transparency by standardising its
reporting. Therefore, changes in the market values of the investments of the P&C
Insurance segment will in the future be reported in the same way as in the other
segments.                                                                       

Thus the financial assets of the P&C Insurance segment will be classified as    
available-for-sale (AFS) assets, rather than as assets measured at fair value   
through profit or loss, as was the previous practice. Therefore, on 14 February 
2008, If Skadeförsäkring Ab (publ) will first sell and then buy back the        
following shares:                                                               

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| Share                         |     Amount     | Counterparty:               |
--------------------------------------------------------------------------------
| AKER FLOATING PROD            |    1,010,000   | Fondsfinans                 |
--------------------------------------------------------------------------------
| BALLINGSLOV                   |    1,326,050   | Swedbank                    |
--------------------------------------------------------------------------------
| BE GROUP                      |    2,492,400   | Swedbank                    |
--------------------------------------------------------------------------------
| CARDO                         |    2,999,000   | Swedbank                    |
--------------------------------------------------------------------------------
| CLAS OHLSON B                 |    2,321,529   | Swedbank                    |
--------------------------------------------------------------------------------
| CTT SYSTEMS                   |      511,200   | Swedbank                    |
--------------------------------------------------------------------------------
| EQUINOX OFFSHORE              |    2,510,000   | Fondsfinans                 |
--------------------------------------------------------------------------------
| GUNNEBO                       |    4,821,700   | Swedbank                    |
--------------------------------------------------------------------------------
| GUNNEBO INDUSTRIER            |    1,088,720   | Swedbank                    |
--------------------------------------------------------------------------------
| HOGANAS B                     |    3,034,500   | Swedbank                    |
--------------------------------------------------------------------------------
| HUSQVARNA A                   |    1,202,600   | Swedbank                    |
--------------------------------------------------------------------------------
| HUSQVARNA B                   |    2,207,400   | Swedbank                    |
--------------------------------------------------------------------------------
| LINDAB                        |    1,958,042   | Swedbank                    |
--------------------------------------------------------------------------------
| NEDERMAN                      |    1,125,300   | Swedbank                    |
--------------------------------------------------------------------------------
| NOBIA                         |   14,693,350   | Swedbank                    |
--------------------------------------------------------------------------------
| NOLATO B                      |    1,142,800   | Swedbank                    |
--------------------------------------------------------------------------------
| SECTRA B                      |    4,394,300   | Swedbank                    |
--------------------------------------------------------------------------------
| SVEDBERGS B                   |    2,314,600   | Swedbank                    |
--------------------------------------------------------------------------------
| TTS MARINE                    |    1,468,200   | Fondsfinans                 |
--------------------------------------------------------------------------------
| VEIDEKKE                      |   11,649,680   | Fondsfinans                 |
--------------------------------------------------------------------------------

The transactions will be executed at the closing prices of the transaction date.


SAMPO plc                                                                       

Jarmo Salonen                                                                   
Head of Investor Relations and Group Communications                             
Tel. +358 (0)10 516 0030                                                        

Distribution:                                                                   
OMX Nordic Exchange Helsinki                                                    
The principal media                                                             
Financial Supervision                                                           
Insurance Supervision Authority                                                 
www.sampo.com