TALENTUM SELLS PART OF PREMEDIA BUSINESS TO ITELLA


TALENTUM OYJ    RELEASE FEBRUARY 15, 2008 AT 9.55 am                            

TALENTUM SELLS PART OF PREMEDIA BUSINESS TO ITELLA                              

In a transaction concluded today, Talentum has sold DH Tools Oy, a part of the  
premedia business that focuses on digital data management, to Itella Group's    
Mail Communication.                                                             

DH Tools Oy's main business is supplying companies with digital systems for     
marketing. It employs 16 people.                                                

The transaction will have no marked effect on Talentum's financial performance  
or financial position. The sum involved in the transaction will not be released.

“Digital data management is an interesting sector with plenty of potential, and 
DH Tools has good brands as its customers. Data management is not, however, a   
core business at Talentum, and so we wanted to discontinue it in line with our  
strategy. We are happy that the company will end up at Itella, a Finnish company
which, being an operator in the field, is well placed to take the company       
forward,” says Lasse Rosengren, the director responsible for the Premedia       
business area.                                                                  

“DH Tools will bring us content and process expertise in campaign management    
that will provide an excellent supplement to our multi-channel                  
marketing-communications service package. DH Tools will make us better prepared 
to implement turn-key marketing campaigns for our customers and help our        
customers in making their own marketing processes more effective,” states Pavlos
Ylinen, Vice President, Itella Mail Communination.                              

Talentum Oyj                                                                    
Lasse Rosengren                                                                 
General Counsel                                                                 

Further information:                                                            
Talentum: Lasse Rosengren, General Counsel, tel +358 40 342 4204                
Itella Mail Communication, CRMarketing: Pavlos Ylinen, Vice President tel +358  
20 451 5049                                                                     

www.dhtools.fi                                                                  
www.itella.fi                                                                   



Talentum offers professionals magazines, books, seminars and online services.   
The media content produced by Talentum is based on in-depth expertise and       
journalistic skills.                                                            

Talentum's media are Talouselämä, Arvopaperi, Fakta, Tekniikka & Talous,        
MikroPC, Tietoviikko, Markkinointi & Mainonta, Metallitekniikka, Energia and    
Mediuutiset, while in Sweden it publishes Affärsvärlden, Ny Teknik, Dagens      
Teknik, Byggvärlden, Dagens Media, Lag & Avtal, Arbetarskydd and Miljörapporten.
Talentum Fakta produces information, seminars and publications for professionals
in HR and tax administration in Sweden. Talentum is also the leading publisher  
of a wide range of legal and professional literature and an instructor in the   
legal field. Suomen Laki products are the best-known legal publications. The    
Talentum Group employs about 1,000 people in Finland, Sweden, the Baltic        
countries and Russia. Talentum's net sales are EUR 124 million. Talentum's      
shares are listed on the OMX Nordic Exchange in Helsinki.                       


Itella Group provides solutions for managing information and material flows.    
Itella operates in mail communication, information logistics and logistics. The 
Group, with operations in nine Northern European countries, reported a turnover 
of EUR 1,688 million in 2007, employing some 25,000 staff. The Group's corporate
services are delivered under the Itella brand, while the Posti brand is used for
services targeted at consumers. More information on the Group is available at   
www.itella.com/group.                                                           

DH Tools Oy is a company that focuses on digital data management and enterprise 
marketing management. The company has more than 20 years' experience in the     
field and is the biggest in Scandinavia in its sector. DH Tools' customers      
include more than 150 Finnish and foreign companies, about 50 of which are      
listed on the stock exchange. Other customers comprise government agencies,     
ministries and urban local government. DH Tools Oy employs 16 people.