Artificial Life, Inc. Launches America's Next Top Model 10 Mobile Game


HONG KONG, Feb. 21, 2008 (PRIME NEWSWIRE) -- Hong Kong based Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com), a leading provider of award-winning 3G mobile technology and applications, today announced the launch of the America's Next Top Model(tm) Cycle 10 mobile game on Artificial Life's m-commerce portal (http://www.botme.com). The game will soon be available on-deck and off-deck via telecom operators, resellers and distributors around the globe.

In this exciting 4th installment by Artificial Life of the America's Next Top Model(tm) mobile game series, the player takes on the role of a backstage manager for a fashion show, coaching the models on how to rock the fashion world. The player must prepare the hair, makeup and wardrobe for all of the models, and make sure that they all make it to the runway wearing the correct style and hitting their marks on time in order to pass the many challenges. Retaining the successful elements of the previous releases, the America's Next Top Model(tm) 10 mobile game continues to feature pictures of the 14 participants from the reality TV show as well as beautiful avatars based on their likenesses. Yet, the game differentiates itself from the previous cycles by allowing the player to manage all of the models at the same time rather than choosing only one model to manage as with the past cycles.

In the U.S., the ANTM 10 mobile game is available for $5.99 to download.

"We hope that America's Next Top Model fans will enjoy the new spin we've added to this popular series by allowing them to manage the entire cast of the show," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. We are a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also our Company's homepage: www.artificial-life.com; and our m-commerce portal: www.botme.com).

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "potential," "continue," or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on April 3, 2007. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.



            

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