Peter Sederowsky appointed CEO of Casablanca Gaming Group

Entraction holds 57% of the shares in Casablanca Gaming Group AB,
which operates the gaming sites 24hPoker and Martinspoker via
subsidiaries in Malta. Casablanca Gaming Group was formed in 2007
when the gaming site operation of the Entraction group was merged
with Epicure Ventures.

Peter Sederowsky has large experience of Internet businesses and has
previous been working chairman of the board of the auction sites
Bidlet and QXL, the dating site Lovesearch and the contact lens site
Lensway. He has a unique experience of board work in companies listed
on London Stock Exchange, Frankfurter Neuer Markt, AIM as well as
several companies listed on Swedish Nordic Growth Market."We are very pleased with having recruited Peter Sederowsky to our
Group. His international experience and drive makes him a strong
leader of Casablanca Gaming Group", says Börje Fors, chairman of the
board of Entraction Holding AB.

Casablanca Gaming Group is an investment group targeting the
operating segment of the online gaming industry and its purpose is to
make use of business opportunities in the present market
consolidation."I find the consolidation of the online poker industry and Casablanca
Gaming Group's strategy to add more international brands to the Group
attracting. Moreover I want to contribute to the subsidiary
Casagaming's expansion in the global gaming industry", says Peter
Sederowsky.

For more information, please contact:
Börje Fors, Chairman of the Board, +46 708 282599
Pia Rosin, Corporate Communications Director, Entraction, +46 70 753
22 46
Peter Sederowsky, CEO Casablanca Gaming Group, +46 73 5000 502

About Entraction Holding AB
Entraction Holding AB is a Swedish-registered gaming group that
develops proprietary software systems for online gaming through its
subsidiaries and operates one of the world's largest poker networks.
The poker network is operated by subsidiaries on Malta that are
licensed to market and conduct their own gaming activities and to
deliver gaming services to partners in the poker network.

The Entraction Group offers its partners software systems for poker,
sports betting and casino, access to the poker network and a range of
peripheral services such as website design, gaming licenses,
operation, payment systems, promotional tools and 24/7 support.
Partners can choose between an integrated solution containing a
customized mix of different products or a turnkey solution in which
the partner is responsible only for marketing.

Entraction Holding AB is listed on the First North marketplace of the
OM X Nordic Stock Exchange and has approximately 8 500 shareholders.
www.entraction.se

About Casablanca Gaming Group
Casablanca Gaming Group AB (name is in the process of being changed
from Gaming Productions AB) is a gaming group targeting the operator
segment. The company's subsidiary Casagaming Ltd in Malta operates
the gaming sites 24hPoker, Martinspoker, Staffpoker, Norpoker and
Danepoker. The sites are among the best known gaming sites in
Scandinavia and offer poker, sports betting and casino. Casablanca
Gaming Group AB is part owned by Entraction (57%) and by Epicure
Ventures (43%). www.casablancagaminggroup.com