The holding of Danske Bank A/S Helsinki Branch in Alma Media increased above 5%

Alma Media Corporation Stock Exchange Announcement   28 February 2008
at 8:50

THE HOLDING OF DANSKE BANK A/S HELSINKI BRANCH IN ALMA MEDIA
INCREASED ABOVE 5%

Alma Media has received information to the effect that the holding of
Danske Bank A/S Helsinki Branch (1078693-2) in the voting rights and
share capital of Alma Media has increased to 1/20 due to the
transactions conducted on 26 February 2008. To Alma Media's knowledge
Danske Bank A/S Helsinki Branch currently holds in total 4,785,000
Alma Media shares, representing 6.41% of voting rights and share
capital.

In addition, Danske Bank A/S Helsinki Branch announces that it has
made forward contracts that, in accordance with their current terms
and conditions, mature in March 2008 and in June 2008. As these
forward contracts mature, the ownership of Danske Bank A/S Helsinki
Branch would fall below 1/20.

ALMA MEDIA CORPORATION

Rauno Heinonen
Vice President, Corporate Communications and IR


Distribution: Helsinki Stock Exchange, principal media


Alma Media in brief

Alma Media is a profitably growing and internationally expanding
company that invests in the future of newspapers and online media.
It's best known products are the Aamulehti, Iltalehti, Kauppalehti
and Etuovi.com.

Net sales in 2007 totalled EUR 329 million and the operating margin
was over 19%. The company's share is listed in the Mid Cap segment of
the OMX Exchange's Nordic List, trading code ALN1V.