ATLANTA, March 4, 2008 (PRIME NEWSWIRE) -- Spunlogic, an Atlanta-based digital marketing agency that leverages knowledge in human behavior to produce digital design and marketing strategy, has been named -- along with InterContinental Hotels Group (IHG) -- as a Max Award finalist for Crowne Plaza's meeting space in the virtual world, Second Life.
Presented by Georgia State University's Robinson College of Business Department of Marketing and Atlanta Business Chronicle, the MAX Awards are one of Georgia's most prestigious marketing awards, honoring innovation, great marketing, and the success of Georgia businesses.
Spunlogic, as the agency that developed the space, and IHG were recognized for Crowne Plaza's virtual world meeting space, The Place to Meet. All submissions were judged using the same criteria, which included:
* Innovation -- the product or service represents cutting-edge technology. * Marketing -- the product or service is supported by great marketing. * Success -- the product or service demonstrates staying power and financial success.
In the real world, Crowne Plaza is branded as "the place to meet"; translating this idea into Second Life was a natural step for the brand. The Place to Meet is one of the only destinations in Second Life that offers private, secure meeting space. It is specifically designed to accommodate a variety of groups interested in conducting business or private meetings. Each of three rooms on The Place to Meet can be reserved using on online reservation system and each offers a media screen that allows for audio, video, images, and presentations.
"The Max Awards are one of the most respected marketing awards in Georgia," said Jeff Hilimire, president of Spunlogic. "Being named a finalist, among companies like UPS and Kimberly Clark, is a tremendous honor and something that both Spunlogic and IHG are very proud of."
To learn more about The Place to Meet, visit www.crowneplaza.com/secondlife.
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. The agency provides a full range of solutions including user experience strategy, behavioral research, interactive design, web development, email marketing, online advertising, intranet/portal design and development, virtual world development and e-commerce applications. Spunlogic is the Email Agency of Record for IHG and the Interactive Agency of Record for the State of Georgia. The agency also boasts a roster of both local and national clients including Coca-Cola, The Home Depot, Anheuser-Busch, Georgia Pacific, Cox Enterprises, AutoTrader, EarthLink and SeaWorld. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call 404.601.4321.