GyPSii takes social networking mobile for Apple iPhone.
GeoSentric Oyj (GyPSii) (OMX: GEO1V), the world's leading geo-location and
social networking service provider for mobile phones and Internet devices, is
now available on the iPhone - Apple's market-leading high-end mobile device. The
iPhone has shipped more than five million units worldwide since its launch in
2007.
The new web-based GyPSii iPhone application integrates its multiple services
into a single interface, making it easy for users to enjoy a wide range of new
and exciting location-based features and services, along with social networking
- all using the fluid, intuitive touch-screen user interface of the iPhone.
GyPSii also confirmed that it would produce a “native” version of its
application using Apple's Software Developer Kit (SDK) which is scheduled to be
launched later this week, providing seamless access for all Apple users, from
the desktop, to the iPhone.
GeoSentric Chairman, Dan Harple, said he didn't want iPhone users who were keen
social networkers to have to wait any longer for the only social networking
platform specifically designed for location-enabled mobile phones to be
available for their handset.
“We'll work with the SDK as soon as it becomes available,” he said, “and then we
will be uniquely offering both web and native versions of our application for
iPhone users.”
GyPSii is taking advantage of its extensible product architecture enabling use
of technologies (like Apple's Safari) to make its advanced, geo-location
features possible on the iPhone. In supporting these advances in web technology,
GyPSii delivers an optimal location-based experience on a mobile device, or on a
desktop computer, or even via a set-top box.
Some of the new GyPSii for iPhone features enabled include:
Improved UI: The application provides users a desk-top-like web experience that
is easier to activate, navigate and use via Apple's intuitive touch-screen.
Expanded People/Places layout: GyPSii users can have easy access to complete
information on their favourite people and places that appear on the iPhone.
Users simply choose their favourite People or Places, bringing up all relevant
information such as proximity, details and their position on a map, all on one
continuous screen. Users can also access one click dialling to phone People and
Places.
Integrated directions from the mapping interface. Users can navigate to and from
their favourite People and Places.
Improved location based search: Users can search by proximity using new easy to
use categories for both People and Places.
Seamless user interface menus which take advantage of the progressive touch
screen interface that comes with the iPhone.
Commenting on the launch of GyPSii for iPhone, GeoSentric Chairman Dan Harple
said, “With the iPhone, Apple created a game-changing handset that
revolutionized the mobile device market. We are doing the same with our
geo-location technologies to connect people and content to places, events, and
social networks in exciting and never-before-seen ways.”
iPhone owners can use GyPSii to create and share experiences; photos, videos,
audio and other content in real-time with friends, family and other network
members, wherever they are in the world. Users can also search and locate people
and places, as well access directions, maps and information on
Points-of-Interest (POIs) - both in their immediate area and worldwide as well.
“With GyPSii on your iPhone, it becomes your mobile personal digital life
recorder,” continued Harple. “You can record and share every aspect of your life
as it happens with your friends, family and your online community - all via your
mobile. GyPSii for iPhone makes social networking dynamic, mobile, and
real-time. We've integrated with the deep feature set on the iPhone, with the
result being an entirely new way to communicate.”
GyPSii for iPhone puts the application within reach of more than five million
iPhone users worldwide, and advances GyPSii's global strategy to be the
market-leading geo-location and social networking services platform running on
the broadest range of high-end and mass-market consumer mobile devices. This
commitment is device-independent, with the company working to develop new mobile
technologies that are faster, easier to use, and available on more devices.
GyPSii is already available on other market-leading mobile phones and platforms
- including BlackBerry, Symbian and Windows Mobile-powered devices.
The addition of the iPhone to GyPSii's list of compatible handsets follows hard
on the heels of the Mobile World Congress in Barcelona where the combination of
Location-based services with mobile technologies, and the award-winning GyPSii
application in particular, seized widespread industry attention.
"Initiatives like GyPSii may ultimately reach a status comparable with existing
social networking sites, such as Facebook and MySpace," said ABI Research
principal analyst Dominique Bonte.
Praising his development team for their achievement leading up to the launch of
GyPSii, Chairman Dan Harple said: “Our mission is to enhance every person's
mobile experience; blending their lifestyle and how they share their lives with
each other and their chosen social networks. Our first iPhone release version
brings us one step closer to that goal, and adds further to our momentum.”
GyPSii is available now for iPhone users at http://www.gypsii.com/m
A demonstration of GyPSii for iPhone is also available at:
http://corporate.gypsii.com/iphone/iphone.htm
5.3.2008
GEOSENTRIC OYJ
Contact for Investors & Press
investors@gypsii.com
Dave McCann / Rachael Parker
The CC Group
+44 (0) 7838 390 677 / +44 (0) 7760 322 050
gypsii@the-cc-group.com
Distribution:
OMX Nordic Exchange Helsinki
Principal news media
About GeoSentric Oyj (GyPSii)-
GeoSentric's GyPSii is the market-leading mobile lifestyle application,
connecting people, places and communities across networks and devices. GyPSii
provides a geo-location social networking platform and services for mobile, web
& set-top box devices, and is headquartered in Amsterdam, The Netherlands.
(www.gypsii.com).
© 2008 GyPSii Inc. All rights reserved.
Apple, the Apple logo, iPhone, Safari are copyright by Apple. Other company and
product names may be trademarks of their respective owners.