DGAP-News: KRONES AG: Sustainability as a programme: Krones

Krones AG / Strategic Company Decision

06.03.2008 

Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
---------------------------------------------------------------------------

Krones AG, Neutraubling, Germany, demonstrates a sense of responsibility
for the world in which we live, and is manifesting this in a programme for
sustainability. The worlds market leader is fully aware of its role as a
technology trend-setter in the beverage industrys filling and packaging
operations. Krones has, of course, already been purposefully and
voluntarily practising social responsibility above and beyond its actual
business operations, thus making a contribution towards sustainable
commercial success. With the newly created 'enviro' brand, the economic,
ecological and social efforts now become visibly tangible. With enviro,
Krones has taken sustainability fully on board.

This produces direct benefits for the customer. Firstly by unequivocal
focusing of product development work on eco-compatibility and efficient
resource utilisation. Because nowadays, theres more truth than ever in the
formula: whats eco-compatible and sustainable also contributes directly
towards commercial success. Such as savings in a processs consumption of
energy and water. Krones will be evidencing this with introduction of the
enviro Energy Passport, for example.

Secondly, the food and beverage industries, in particular, have made
sustainability an integral constituent of their brands. In the full
knowledge that more and more consumers are nowadays opting for or against a
brand not least on the basis of ecological and social criteria. Krones is
supporting this fact by making it possible for the proprietors of Krones
machines and lines to highlight their eco-credentials with the enviro
signet.

Krones is enviro, thus making a quantifiable contribution to economic,
ecological and social responsibility. With enviro, sustainability will in
future be a quintessential feature of Krones operations.


Ill. enviro.pdf
Enviro - the label where Krones prioritises sustainability.

Hermann Graf zu Castell-Rüdenhausen
Leiter Corporate Communications Krones AG
Tel.: +49 9401 703258
Mobil: +49 170 6305916
E-Mail: hermann.castell@krones.com






Contact:
Hermann Graf zu Castell-Rüdenhausen
Leiter Corporate Communications
Tel.: +49 (0) 9401 - 703258
E-Mail: Hermann.Castell@krones.com


DGAP 06.03.2008 
---------------------------------------------------------------------------
Language:     English
Issuer:       Krones AG
              Böhmerwaldstraße 5
              93073 Neutraubling
              Deutschland
Phone:        +49 (0)9401 703258
Fax:          +49 (0)9401 703786
E-mail:       investor-relations@krones.com
Internet:     www.krones.com
ISIN:         DE0006335003
WKN:          633500
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard), München;
              Freiverkehr in Berlin, Düsseldorf, Hamburg, Stuttgart
End of News                                     DGAP News-Service
---------------------------------------------------------------------------
DGAP-News: KRONES AG: Sustainability as a programme: Krones presents 'enviro'
